Tag: Sophie Attwood

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Sophie Attwood in Morning Lazziness

‘People do business with people. Real relationships aren’t transactional. We listen first, deliver consistently, and stay relentlessly curious.’

Sophie Attwood, author of Beautiful PR, was interviewed in Morning Lazziness for the article  ‘How Sophie Attwood Built a Global Beauty PR Empire Through Authentic Storytelling and Strategic Impact’.

How Sophie Attwood Built a Global Beauty PR Empire Through Authentic Storytelling and Strategic Impact – Morning Lazziness

Sophie Attwood, founder of SA Communications and author of Beautiful PR, turned kitchen-table beginnings into an award-winning global agency serving top beauty and wellness brands.

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Sophie Attwood in Millionaire Magazine

“I wanted to create a beauty PR agency that cared as much about storytelling and purpose as it did about press coverage”

Sophie Attwood, author of Beautiful PR, was  interviewed in Millionaire magazine ‘She Launched a PR Firm at 24 With No Funding, Now It’s the Fastest-Growing in UK Aesthetics’

She Launched a PR Firm at 24 With No Funding, Now It’s the Fastest-Growing in UK Aesthetics

Discover how Sophie Attwood scaled SA Communications into a global PR force with heart, strategy, and 200% growth.

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Sophie Attwood in The Stylist

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‘When we invest in the growth and development of the next generation, the benefits ripple far beyond the individuals we mentor.’

Sophie Attwood, author of Beautiful PR, was featured in The Stylist article ‘What is the ‘Rapunzel’ theory – and why is it so important for our careers?’

Could the Rapunzel theory be the key to career progression?

What is the Raunzel theory and why should we all be using it at work?

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Practical Inspiration triumphs at the Business Book Awards 2024

This year’s Business Book Awards gala evening took place on 19 September, celebrating the best business books from around the world published in the previous year.

Practical Inspiration Publishing had an incredible 18 titles shortlisted, and the evening was very much about celebrating that achievement. However we were delighted to discover that Practical Inspiration authors took the top award in two categories and had two highly commended authors!

Congratulations to all the authors involved, and particularly to the award winners:

WINNERS: Diversity, Inclusion and Equality – Lucy Ryan (Revolting Women), Specialist Business Book – Claire Pedrick and Lucia Baldelli (Human Behind the Coach)

HIGHLY COMMENDED: Sales and Marketing – Katie Tucker (Do Penguins Eat Peaches), Work and Life – Beth Stallwood (WorkJoy)

FINALISTS: Grant Muller (Top of Heart), Rachel Philpotts (The Burnout Bible), Alison Grieve and Jenni Miller (Leading Edge), Sophie Attwood (Beautiful PR), Kathryn Bishop and Gillian Camm (Board Talk), Paul McCarthy (The FIRED Leader), Liam Black (How to Lead With Purpose), Ollie Henderson (Work/Life Flywheel), Ginny Carter (How to Write a Self-Help Book), Lauren Neal (Valued at Work), Catherine Garrod (Conscious Inclusion), Rob Hatch (Success Frames), Deb Mashek (Collabor(h)ate), Berit Lewis (Ageing Upwards).


 

 

 

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Sophie Attwood in The Stylist

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‘Quiet hiring is the term used to describe when a business acquires new skills without taking on new staff. Typically, this will involve leveraging existing employees by giving them training opportunities and a chance to expand their skill set.’

Sophie Attwood, author of Beautiful PR, was featured in The Stylist article ‘‘Why ‘quiet hiring’ might be the boost your career (and workplace) needs’.

Is quiet hiring the future of recruitment?

How quiet hiring can benefit you and your business. From reducing recruitment costs to retaining talent, are the days of external recruitment numbered?

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EIGHTEEN Practical Inspiration titles shortlisted for the Business Book Awards 2024

Business Book Awards

Congratulations to all the finalists in this year’s Business Book Awards (with commiserations to those who missed out).

It was a very proud day for Practical Inspiration Publishing, with EIGHTEEN  of our books shortlisted this year.

Our finalists are:
Katie Tucker (Do Penguins Eat Peaches), Lucy Ryan (Revolting Women), Beth Stallwood (WorkJoy), Grant Muller (Top of Heart), Rachel Philpotts (The Burnout Bible), Alison Grieve and Jenni Miller (Leading Edge), Sophie Attwood (Beautiful PR), Kathryn Bishop and Gillian Camm (Board Talk), Paul McCarthy (The FIRED Leader), Liam Black (How to Lead With Purpose), Ollie Henderson (Work/Life Flywheel), Ginny Carter (How to Write a Self-Help Book), Lauren Neal (Valued at Work), Catherine Garrod (Conscious Inclusion), Rob Hatch (Success Frames), Deb Mashek (Collabor(h)ate), Berit Lewis (Ageing Upwards), Claire Pedrick and Lucia Baldelli (Human Behind the Coach).

Winners will be revealed on 19th September 2024. We’re keeping EVERYTHING crossed!

Business Book Awards Awards Shortlist Reveal 2024 #BBA2024

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Sophie Attwood in Tatler

‘Trust and open communication are the key to the success of any brand, especially in an age in which social media grants us greater access to these people than ever before. The Royal Family have done the right thing in addressing the situation with the honesty and openness that the public have come to know and expect.’

Sophie Attwood, author of Beautiful PR, was featured in the Tatler article ‘‘It shows she is approachable’: Kate Middleton’s ‘authentic’ apology reveals how ‘trustworthy and honest’ she is, expert claims’.

‘It shows she is approachable’: Kate Middleton’s ‘authentic’ apology reveals how ‘trustworthy and honest’ she is, expert claims

The Princess of Wales is currently recovering from abdominal surgery – but this week was forced to issue an apology amidst the Mother’s Day photograph controversy

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Sophie Attwood in Marie Claire

‘It’s important to remember, however, that consumers (or in this case the general public) are now more informed than ever before. They’re looking to engage with a person or brand that is authentic, that is trustworthy and reliable. And so a situation such as this one which sheds doubt on that will of course throw the brand, or in this case the Royal Family, into disrepute.’

Sophie Attwood, author of Beautiful PR, was featured in the article ‘Publicists and Royal Experts on What Kensington Palace Got Wrong Amid the Princess Kate Photo Controversy’.

What Kensington Palace Got Wrong Amid the Princess Kate Photo Controversy, According to Publicists and Royal Experts

Kensington Palace’s response to the Princess Kate Mother’s Day photo controversy has fallen short, publicists say.

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Sophie Attwood on Luxegen

‘Ensure that your social media profiles, especially LinkedIn, reflect your professional journey, skills, and passions. Share articles, insights, and updates that align with your personal brand – don’t share anything you wouldn’t want your dream boss to see.’

Sophie Attwood, author of Beautiful PR, was featured in the article ’10 Tips to help you smash an internship’

10 Tips To Help You Smash An Internship

Internships are a valuable way to gain experience, as well as help you figure out what you are looking for in your career – it really is a two-way street. We’ve asked a crack team of experts for their best advice on internships.

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Sophie Attwood on wearethecity.com

‘Trust the process and continue to dream big. Work is a necessity, but having a job that you love and enjoy each day is a choice.’

Sophie Attwood, author of Beautiful PR, was interviewed as an ‘Inspirational Woman; on wearethecity.com

Inspirational Woman: Sophie Attwood | Award-winning PR expert and author

Sophie Attwood is an award-winning PR expert who has recently published her debut book -Beautiful PR: Finding Your Brand’s Heartbeat…