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About Practical Inspiration
Great question! We are unique in that we combine the professionalism and reach of traditional publishing (expert editorial and design, global distribution through the book chain, international sales reps visiting bookshops, libraries and university campuses, traditional and digital marketing campaign, rights team etc) with the control and financial benefits of self-publishing. You can find out more about us here. And if you’re ready to take the next step, book a concept review now.
First of all, it’s GREAT that you’re planning to use beta readers. Getting input on your beta draft is one of the best ways of ensuring that the final book will really be useful for its intended readers. For that reason, it’s important that at least one of your beta readers qualifies as a target reader! We suggest that you aim for 4-6 beta readers in total: as well as target readers, you might want to choose experts in closely related fields, or professional connections who can add a helpful perspective. It goes without saying that they need to be capable of constructive criticism and also that they need to be reliable – the most insightful reader is no use to you if they don’t send you their feedback.
Don’t just hand over the manuscript with a vague request for feedback. Think carefully about what each of your beta readers can most usefully offer: for a target reader, for example, you might want to ask whether they understand all the terminology, whether the argument is pitched at the right level, or whether there are specific use cases or issues that aren’t covered. For a professional peer you might want to ask whether you’ve incorporated the latest thinking and research, or whether there are any gaps in your coverage. But always give your beta readers the freedom to give feedback that you DON’T know you need too, eg finish with a phrase like ’These are just suggested questions to keep in mind as you read: I’d be grateful for any other thoughts or suggestions that occur to you in addition.’
You may get conflicting advice from different readers: it’s your responsibility as the author to consider all the various perspectives and decide whether and how you take those suggestions on board.
And don’t forget to invite your beta readers to provide an endorsement for the book (if they liked it…), and to thank them in your acknowledgements too!
We recommend that our authors give their draft manuscript to beta readers at the same time as they hand it over to us to go to the development editor for review, so that you can work through ALL the feedback in parallel. If two or three people tell you a section isn’t working, you know it isn’t working. If one person doesn’t ‘get’ a metaphor but another thinks it’s brilliant, it’s important to balance those two pieces of feedback. The development editor’s read takes 2-3 weeks so we suggest that for beta readers too – that’s long enough to be able to look at the manuscript in detail, but not SO long that it slips to the bottom of the to-do pile and is forgotten. (Of course, there may be a good reason why a particular beta reader might need more time, so in this as in life, you must use your judgement.)
The word ‘editor’ is one of the most unhelpfully elastic words out there. There are several different editors involved in the book production process – here’s a quick taxonomy:
The bulk of a publishing agreement is concerned with ‘primary rights’: the rights that you as the author assign to the publisher to allow them to publish the book in its primary editions (for English-language publishers, that’s print, ebook and audio rights in English).
Subsidiary rights are those that are not directly exploited by the publisher themselves, but sub-licensed to others for specific purposes. The most common of these is translation: at Practical Inspiration we have a rights team who actively pitch our titles to foreign-language publishers around the world. We also regularly license audio rights and serialization rights – sadly no-one’s taken an option for a movie on one of our titles yet, but we live in hope.
By granting these rights exclusively to your publisher, it means they can be sure no-one else is cutting licensing deals without their knowledge (if, for example, we licensed an exclusive deal to a German publisher only to find there’s a competing German version which you’d arranged separately, that would be a problem…). If you’re working with Practical Inspiration and there’s a subsidiary right that you’d particularly like to retain – for example if you DO have contacts in a German publishing house and you’d like to arrange to publish the German translation of your book directly – then just let us know and we’ll carve that language out of the agreement so that you retain the right to do so.
The author’s share of revenue from subsidiary rights is typically 50%.
Print On Demand (POD) copies are printed digitally, page by page, rather than on traditional offset printing presses, generally in small batches (or even as a single copy). POD works out more expensive per unit than traditional large print-runs, but it is fast and flexible. At Practical Inspiration we print a traditional printrun of each title, and copies are shipped direct from the printer not only to the author (our authors receive 100 copies as part of our publishing package), but also to our warehouses in the UK, US and Australia. This is important because bookshops won’t order copies of books that are ONLY available POD to stock on their shelves, as they can’t return them if they don’t sell: they’ll only order them in if a customer specifically requests the book and pays up front for it. (NB we pay for the stock that we warehouse, not the author: as each copy is sold, the cost of manufacture is deducted to calculate the net revenue on which the author’s revenue is based.)
However POD is useful when we suddenly and unexpectedly run out of stock and need to fulfil orders quickly, or if small quantities of customised stock is required, eg with a client’s logo on the title page. It also allows us to publish more sustainably, avoiding overstocks and printing locally to replenish stock in an overseas warehouse, thereby avoiding unnecessary shipping.
POD quality is excellent, although you may notice that the spine of your book is sightly thinner when it has been produced this way, as the paper stocks used are slightly different.
Because we use both traditional and POD printing interchangeably, we avoid special finishes such as spot laminate, foil embossing, or jackets with flaps, which can’t be produced POD. (Special finishes are also bad for the environment, as the resulting books can’t be recycled, which is another reason to avoid them!)
Sales & Marketing
A good selection of credible endorsements is one of the most powerful marketing tools you can craft for your book. Endorsements are short, positive, attributed quotes about your book in advance of publication which can be included in the book itself – inside and on the cover – and in marketing copy. That point about attributed is important – just as important as what people are saying about your book is who they are.
Endorsements are top-quality social proof. If someone’s never heard of you they might not be sure whether this book is worth their while, but if they see that someone they respect or with a credible position or institution behind them thinks it’s great, that’s much more convincing than even the punchiest back-cover copy. So it’s important to try to secure endorsements from names or affiliations that will be familiar to and trusted by your readers: a reader might not know you, but if they someone that they know and trust recommending the book, they’re much more likely to buy it. NB an unknown name with a high-powered job in a well-known company can carry just as much weight as an endorsement from a high-profile individual, but do make sure that whoever you choose is relevant to your target reader.
For cover quotes in particular, reach out as early as possible: we recommend that you send out the final clean copyedited manuscript as a Word document, even before it’s typeset, to give endorsers as much time as possible to read and comment. If you can’t bear to do that, send out first page proofs as soon as they arrive, but you’ll probably lose some from people who just can’t or won’t move fast enough.
Endorsements typically go right at the front of the book, even before the title page, so they’re the first thing someone sees when they open it. Ideally you want at least two full pages, which is about 10 shortish quotes: if you can stretch to 4 pages, so much the better. We add all endorsements to our bibliographic database so they go out into the book supply chain, meaning booksellers and librarians can see them too, as well as using them in marketing copy when pitching journalists, editors etc.
If you feel awkward about asking, keep in mind that requesting an endorsement is in a way giving them a favour back too: you’re featuring them in your book and holding them up to your readers as an authority, so many influencers actively welcome this sort of opportunity if the book is right for them.
Find out more in our PI-Q Endorsements course (free for authors) here.