Alison Jones’s TEDx talk goes live

Alison Jones, founder of Practical Inspiration Publishing and author of Exploratory Writing (forthcoming), is now officially a TEDx speaker – her talk ‘Let’s Rethink Writing’ has now been released on the official TEDx channel.

Watch the talk here, and discover a new way of thinking about writing….

Hype Yourself is this month’s Making Good read

Making Good Book Club

Lucy Werner‘s Hype Yourself is featured in the Making Good Book Club, have a listen!

113: Hype Yourself by Lucy Werner (Making Good Book Club #5) – Making Good: Small Business Podcast

Join me and my book club co-host, Charelle Griffith , for the 5th edition of Making Good Book Club! Today we’re diving into a conversation about ‘Hype Yourself’ by Lucy Werner. Consider this book your instruction manual on how to do PR for your small business.

Fabienne Vailes featured in Psychology Today

Fabienne Vailes, author of The Flourishing Student, speaks with John G. Cottone, Ph.D in Psychology Today about prioritizing mental health in higher education.

Mental Health Is at the Center of Higher Education Reform

The median age of onset for psychotic disorders extends from the late teens through the early 20s, when many are in college and graduate school. Recommendations from reformers like Fabienne Vailes, author of ‘The Flourishing Student,’ encourage universities to prioritize mental health.

Felicity Cowie featured in Entrepreneur’s Handbook

‘Many entrepreneurs don’t have the resources or skills to ‘cut through the noise.’ But thanks to the rise of online platforms which share live media requests, there’s no better time for business founders and leaders to generate their own coverage’

Felicity Cowie, author of Exposure, is featured in Entrepreneur’s Handbook talking about the top 3 things you can do yourself to get media coverage

How Founders Can Win Media Coverage for Zero Cost

I sifted at least 100,000 story pitches when I worked on the main planning desks for BBC News (radio, tv, and online) and its investigative show Panorama. Since 2010, I’ve worked as a media relations troubleshooter for some of the world’s leading organizations (NHS, HERE Technologies, Virgin).

Practical Inspiration triumphs at the Business Book Awards 2022

This year’s Business Book Awards gala evening took place on 16 May, celebrating the best business books from around the world published in the previous year. The finalists in 15 categories had been selected by a distinguished panel of judges from over 300 titles submitted by traditional and independent publishers, and even some self-published titles.

Practical Inspiration Publishing had an incredible 11 titles shortlisted, and the evening was very much about celebrating that achievement. However we were delighted to discover that Practical inspiration authors took the top award in two categories!

Congratulations to all the authors involved, and particularly to the award winners:

FINALISTS
Start Up/Scale Up: Michael BuckworthBuilt on RockRob KerrProject FutureDavid PattisonThe Money Train
Sales & Marketing: Lucy Werner and Hadrien ChateletBrand Yourself
Business Self-Development: Janie Van HoolThe Listening Shift
Work & Life: Grace MarshallStruggleJo RichardsonIgnite
Wellness & Wellbeing: Sarah KuipersThe Thriving Giver
Short Business Book: Ruth Murray-Webster and Eleanor WintonThe Disruption Game Plan
Specialist Business Book: Jo Filshie BrowningScientifically Speaking
Business Journey: Babs OmotowaFrom Storeroom to Boardroom

WINNERS
Start Up/Scale Up: David PattisonThe Money Train
Business Self-Development: Janie Van HoolThe Listening Shift

Felicity Cowie featured on Lionesses of Africa

‘I define media relations as ‘working with journalists to gain unpaid news coverage’.’

Felicity Cowie, author of Exposure, is featured on Lionesses of Africa talking about media relations and how it is different from public relations.

What Exactly is Media Relations? – Lionesses of Africa

by Felicity Cowie, The Media Relations Coach Media relations is frequently muddled up with public relations and that is very unhelpful for businesses seeking media coverage. Fundamentally, media relations is about working with journalists . Whilst the intention is to ultimately reach the public (

David Pattison in CEO Today Magazine

CEO Today

‘Look at your company through an investor’s eye and you will have a very clear view of what you need to do to get the money and help you need.’

David Pattison, author of The Money Train and winner of the Business Book Award for Startup / Scaleup Book 2022, is featured in CEO Today magazine talking about common mistakes that put off investors.

8 Common Start-Up Mistakes That Put Off Investors

There is a lot of money in the investment market looking for good businesses to invest in. There are also a lot of young businesses looking for investment funds. The investment market strategy has been to encourage young start-up businesses to look f

Mark Garrett Hayes on Newstalk ‘Down to Business’

Mark Garrett Hayes, author of Sales Coaching Essentials: How to transform your sales team, speaks with Bobby Kerr on the Newstalk ‘Down to Business’ radio show about getting the most out of your team.

Sales Coaching Essentials with Mark Garrett Hayes | Newstalk

Many companies put huge amounts of money into training their sales teams. But when it comes to getting the most out of your team – how can you better coach and nurture the potential you see in them?

Felicity Cowie featured in PR ON THE GO

‘For all the founders who want to gain exposure for their world-changing ideas.’

Felicity Cowie, author of Exposure, is featured on PR ON THE GO talking about her new book and actionable steps on how to attract that press coverage you need and deserve.

PR ON THE GO: Interview with media relations coach Felicity Cowie

PR ON THE GO May 02, 2022 These are the words that open Felicity Cowie’s brand new book, Insider Secrets to Make Your Business a Go-To Authority for Journalists. ‘Hey! Why wasn’t that us?’ is the question founders ask themselves when they read a headline about their competitors in the news.

Book Review: Exposure

‘This is a great book that provides all the insider secrets you need to make your business a go-to authority for journalists.’

Felicity Cowie‘s Exposure is the featured book review on Lionesses of Africa, The Pride of Africa’s Entrepreneurs.

Exposure by Felicity Cowie – Lionesses of Africa

Book Review When you are starting out in business, learning the art of media relations can be a daunting prospect, but Felicity Cowie in her new book Exposure, provides a practical and insightful playbook for doing just that. She genuinely empowers entrepreneurs to take control of their own media