Beautiful PR
Finding your brand’s heartbeat for authenticity in communication
Sophie Attwood
Description
PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and compelling communication strategy that connects with your customers at an emotional level.
In a heavily filtered world, building a communications strategy based on honesty and authenticity is more important than ever before. Elevate your reputation and secure your place in your industry by identifying and amplifying your authentic brand heartbeat, for a more beautiful way to grow.
Key Selling Points:
- Beautiful PR brings an entirely new approach to public relations. In a world where PR and marketing have traditionally been seen to be built on deceit (think of the spin doctor), this book offers a new manifesto based on honesty and integrity
- For brands looking to grow their business, this book takes them on a journey of self-discovery, outlining the fundamentals of finding their brand voice before helping them to execute this as a clear communications strategy.
PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and compelling communication strategy that connects with your customers at an emotional level.
In a heavily filtered world, building a communications strategy based on honesty and authenticity is more important than ever before. Elevate your reputation and secure your place in your industry by identifying and amplifying your authentic brand heartbeat, for a more beautiful way to grow.
Key Selling Points:
- Beautiful PR brings an entirely new approach to public relations. In a world where PR and marketing have traditionally been seen to be built on deceit (think of the spin doctor), this book offers a new manifesto based on honesty and integrity
- For brands looking to grow their business, this book takes them on a journey of self-discovery, outlining the fundamentals of finding their brand voice before helping them to execute this as a clear communications strategy.
Contents
Introduction
Chapter One….The beginning
Chapter Two…. A fresh perspective
Chapter Three….Finding your heartbeat
Chapter Four….Communicating your heartbeat
Chapter Five….The Michelin Star effect
Chapter Six….Media coverage
Chapter Seven…Brand chemistry
Chapter Eight…Invisible PR
Chapter Nine…. The ‘spin doctor’ is dead
Chapter Ten….Social Media
Chapter Eleven…Ethical PR
Epilogue
Editions
FORMAT / ISBN / PUBLICATION DATE / RRP
Paperback / 9781788604802 / November 7, 2023 / £15.99
Ebook / 9781788604826 / November 6, 2023 / £7.99
Author
Sophie Attwood
Sophie Attwood is an award-winning global communications expert specialising within the beauty, wellness and health sectors.
Sophie founded global communications agency Sophie Attwood Communications Ltd in 2017, curating a portfolio of exceptional brands representing trailblazers within their industries. The full-service communications agency has now a garnered a steadfast reputation for developing creative strategies to enable clients to take their communication strategy to the next level.
A leading authority on all things media relations and PR, Sophie is now a highly sought-after strategist for multiple brands, having worked as a Creative Partner with many household names including St Tropez Tan, Marc Jacobs and Colgate.
She not only succeeds in gaining first-class coverage for her clients, but her ethics and integrity are paramount – meaning that she works to advocate industry guidelines and act as a positive influence in a sector which often comes under negative scrutiny.
