‘It’s important to remember, however, that consumers (or in this case the general public) are now more informed than ever before. They’re looking to engage with a person or brand that is authentic, that is trustworthy and reliable. And so a situation such as this one which sheds doubt on that will of course throw the brand, or in this case the Royal Family, into disrepute.’
Sophie Attwood, author of Beautiful PR, was featured in the article ‘Publicists and Royal Experts on What Kensington Palace Got Wrong Amid the Princess Kate Photo Controversy’.
What Kensington Palace Got Wrong Amid the Princess Kate Photo Controversy, According to Publicists and Royal Experts
Kensington Palace’s response to the Princess Kate Mother’s Day photo controversy has fallen short, publicists say.