Katie Tucker‘s book Do Penguins Eat Peaches? was selected as Abstract of the Week on getAbstract.
Tag: Katie Tucker
Practical Inspiration triumphs at the Business Book Awards 2024
This year’s Business Book Awards gala evening took place on 19 September, celebrating the best business books from around the world published in the previous year.
Practical Inspiration Publishing had an incredible 18 titles shortlisted, and the evening was very much about celebrating that achievement. However we were delighted to discover that Practical Inspiration authors took the top award in two categories and had two highly commended authors!
Congratulations to all the authors involved, and particularly to the award winners:
WINNERS: Diversity, Inclusion and Equality – Lucy Ryan (Revolting Women), Specialist Business Book – Claire Pedrick and Lucia Baldelli (Human Behind the Coach)
HIGHLY COMMENDED: Sales and Marketing – Katie Tucker (Do Penguins Eat Peaches), Work and Life – Beth Stallwood (WorkJoy)
FINALISTS: Grant Muller (Top of Heart), Rachel Philpotts (The Burnout Bible), Alison Grieve and Jenni Miller (Leading Edge), Sophie Attwood (Beautiful PR), Kathryn Bishop and Gillian Camm (Board Talk), Paul McCarthy (The FIRED Leader), Liam Black (How to Lead With Purpose), Ollie Henderson (Work/Life Flywheel), Ginny Carter (How to Write a Self-Help Book), Lauren Neal (Valued at Work), Catherine Garrod (Conscious Inclusion), Rob Hatch (Success Frames), Deb Mashek (Collabor(h)ate), Berit Lewis (Ageing Upwards).
EIGHTEEN Practical Inspiration titles shortlisted for the Business Book Awards 2024
Congratulations to all the finalists in this year’s Business Book Awards (with commiserations to those who missed out).
It was a very proud day for Practical Inspiration Publishing, with EIGHTEEN of our books shortlisted this year.
Our finalists are:
Katie Tucker (Do Penguins Eat Peaches), Lucy Ryan (Revolting Women), Beth Stallwood (WorkJoy), Grant Muller (Top of Heart), Rachel Philpotts (The Burnout Bible), Alison Grieve and Jenni Miller (Leading Edge), Sophie Attwood (Beautiful PR), Kathryn Bishop and Gillian Camm (Board Talk), Paul McCarthy (The FIRED Leader), Liam Black (How to Lead With Purpose), Ollie Henderson (Work/Life Flywheel), Ginny Carter (How to Write a Self-Help Book), Lauren Neal (Valued at Work), Catherine Garrod (Conscious Inclusion), Rob Hatch (Success Frames), Deb Mashek (Collabor(h)ate), Berit Lewis (Ageing Upwards), Claire Pedrick and Lucia Baldelli (Human Behind the Coach).
Winners will be revealed on 19th September 2024. We’re keeping EVERYTHING crossed!
Business Book Awards Awards Shortlist Reveal 2024 #BBA2024
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Katie Tucker on The Resilient Retail Game Plan podcast
Katie Tucker, author of Do Penguins Eat Peaches was a guest on on The Resilient Retail Game Plan where she discussed how to discover the answer to the essential question what do your customers really want and are they prepared to buy it from you?
The Resilient Retail Game Plan: 189 | Uncovering What Your Customers Really Want with Katie Tucker on Apple Podcasts
Maybe you’ve been wondering, will my customers buy this? Will they like this new product line I’m developing or purchasing? Or what, quite simply, do my customers want to see from me? We often get told that we need to talk to our customers to understand them. It’s advice I’ve certainly given out…
Katie Tucker on the Socially Unacceptable Podcast
Katie Tucker, author of Do Penguins Eat Peaches was a guest on the Socially Unacceptable Podcast where she discusses the transformative power market research and customer insight tools hold for businesses of all sizes.
Behind the Curtain: Customer Centricity’s Secrets for B2B Success – Socially Unacceptable
Embark on an enlightening expedition into the heart of market research and customer insights with our illustrious guest, Katie Tucker of Product Jungle. We uncover the transformative power these tools hold for businesses of all sizes, debunking the myths that shroud their potential. You’ll gain a…
Katie Tucker in Start Ups Magazine
‘Stories help small business stand out from larger competitors, they help founders hit end-of-year targets and cement meaningful long-term relationships with customers.’
Katie Tucker, author of Do Penguins Eat Peaches, contributed the article ‘No-one cares what your small business is selling this Christmas’ to startupmagazine.co.uk
No-one cares what your small business is selling this Christmas | Startups Magazine
Small Business Saturday is a yearly celebration of all things independent. And with the number of companies going bust this year on track to be the highest since the financial crisis, small businesses certainly need all the support they can get.
Katie Tucker in Creative Brief
‘When it comes to customer understanding, so much can be done in-house. But there are times when seeking out specialist help is the right thing to so. ‘
Katie Tucker, author of Do Penguins Eat Peaches is featured in Creative Brief where she discussed whether market research is the final frontier for smaller brands.
BITE Guest Trend | Is market research the final frontier for smaller brands? | Creativebrief
Katie Tucker, Author of Do Penguins Eat Peaches? And other unexpected ways to discover what your customers want, on the importance of market research.
Katie Tucker on The Corporate Escapology Podcast
Katie Tucker, author of Do Penguins Eat Peaches was a guest on the Corporate Escapology podcast where she shared insights about working with, rather than for, corporates, getting comfortable without the salary and the importance of being patient with ourselves.
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Katie trained as journalist before moving into product management. But after a trip around the world with her family, Katie decided her mission was to help small businesses get to grips with customer research.
Katie Tucker in Startups Magazine
‘If you want to fall in love with something, fall in love with the problem(s) you’re trying to solve for your customers. Not the solution or end-product itself.’
Katie Tucker, author of Do Penguins Eat Peaches is featured in Startups Magazine where she discussed the dangers of falling in love with your start up and what to do instead.
The dangers of falling in love with your startup idea and what to do instead | Startups Magazine
Time and time again, startups make the mistake of passionately falling in love with their own shiny ideas. You can be the most hardworking founder and still, your startup could fail. Let’s explore why this happens and what to do instead.
Katie Tucker on smeweb.com
‘We often don’t even realize fear is driving our reluctance to do the work when it comes to understanding customers. But nine times out of ten it is. We need to reframe failing as learning. Recognize the fear and acknowledge it as a normal human response and go find some customers to talk to and observe anyway.’
Katie Tucker, author of Do Penguins Eat Peaches is featured on smeweb.com where she counters poplular misconceptions stopping SMEs conducting market research.
Ego, excuses and the fear of failure: What’s holding you back?
What’s stopping SMEs from doing market research? A new book busts common misconceptions. This is an edited extract from ‘Do Penguins Eat Peaches? and