‘Ethics are paramount. At the heart of ethical PR is honesty. Don’t lie. Don’t cheat. Don’t photoshop photos. Use real case studies of real people.
Sophie Attwood, author of Beautiful PR, is featured in Cosmetics Design Europe where she shares six insights on what it takes to properly PR a beauty brand going into 2024.
“Stories need to be told; real, raw emotions need to be experienced”: how to PR a beauty brand in 2024
Award-winning PR consultant Sophie Attwood has worked with a string of beauty and personal care brands, from St Tropez to Colgate, at her London-based agency. As a seasoned public relations expert, she’s even written a book on the topic: Beautiful PR: Finding Your Brand’s Heartbeat for Authenticity in Communication.