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Felicity Cowie featured in Entrepreneur’s Handbook

‘Many entrepreneurs don’t have the resources or skills to ‘cut through the noise.’ But thanks to the rise of online platforms which share live media requests, there’s no better time for business founders and leaders to generate their own coverage’

Felicity Cowie, author of Exposure, is featured in Entrepreneur’s Handbook talking about the top 3 things you can do yourself to get media coverage

How Founders Can Win Media Coverage for Zero Cost

I sifted at least 100,000 story pitches when I worked on the main planning desks for BBC News (radio, tv, and online) and its investigative show Panorama. Since 2010, I’ve worked as a media relations troubleshooter for some of the world’s leading organizations (NHS, HERE Technologies, Virgin).

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Practical Inspiration triumphs at the Business Book Awards 2022

Practical Inspiration authors at the Business Book Awrards

This year’s Business Book Awards gala evening took place on 16 May, celebrating the best business books from around the world published in the previous year. The finalists in 15 categories had been selected by a distinguished panel of judges from over 300 titles submitted by traditional and independent publishers, and even some self-published titles.

Practical Inspiration Publishing had an incredible 11 titles shortlisted, and the evening was very much about celebrating that achievement. However we were delighted to discover that Practical inspiration authors took the top award in two categories!

Congratulations to all the authors involved, and particularly to the award winners:

FINALISTS
Start Up/Scale Up: Michael Buckworth, Built on Rock; Rob Kerr, Project Future; David Pattison, The Money Train
Sales & Marketing: Lucy Werner and Hadrien Chatelet, Brand Yourself
Business Self-Development: Janie Van Hool, The Listening Shift
Work & Life: Grace Marshall, Struggle; Jo Richardson, Ignite
Wellness & Wellbeing: Sarah Kuipers, The Thriving Giver
Short Business Book: Ruth Murray-Webster and Eleanor Winton, The Disruption Game Plan
Specialist Business Book: Jo Filshie Browning, Scientifically Speaking
Business Journey: Babs Omotowa, From Storeroom to Boardroom

WINNERS
Start Up/Scale Up: David Pattison, The Money Train
Business Self-Development: Janie Van Hool, The Listening Shift

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Felicity Cowie featured on Lionesses of Africa

‘I define media relations as ‘working with journalists to gain unpaid news coverage’.’

Felicity Cowie, author of Exposure, is featured on Lionesses of Africa talking about media relations and how it is different from public relations.

What Exactly is Media Relations? – Lionesses of Africa

by Felicity Cowie, The Media Relations Coach Media relations is frequently muddled up with public relations and that is very unhelpful for businesses seeking media coverage. Fundamentally, media relations is about working with journalists . Whilst the intention is to ultimately reach the public (

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David Pattison in CEO Today Magazine

CEO Today

‘Look at your company through an investor’s eye and you will have a very clear view of what you need to do to get the money and help you need.’

David Pattison, author of The Money Train and winner of the Business Book Award for Startup / Scaleup Book 2022, is featured in CEO Today magazine talking about common mistakes that put off investors.

8 Common Start-Up Mistakes That Put Off Investors

There is a lot of money in the investment market looking for good businesses to invest in. There are also a lot of young businesses looking for investment funds. The investment market strategy has been to encourage young start-up businesses to look f

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Mark Garrett Hayes on Newstalk ‘Down to Business’

Mark Garrett Hayes, author of Sales Coaching Essentials: How to transform your sales team, speaks with Bobby Kerr on the Newstalk ‘Down to Business’ radio show about getting the most out of your team.

Sales Coaching Essentials with Mark Garrett Hayes | Newstalk

Many companies put huge amounts of money into training their sales teams. But when it comes to getting the most out of your team – how can you better coach and nurture the potential you see in them?

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Felicity Cowie featured in PR ON THE GO

‘For all the founders who want to gain exposure for their world-changing ideas.’

Felicity Cowie, author of Exposure, is featured on PR ON THE GO talking about her new book and actionable steps on how to attract that press coverage you need and deserve.

PR ON THE GO: Interview with media relations coach Felicity Cowie

PR ON THE GO May 02, 2022 These are the words that open Felicity Cowie’s brand new book, Insider Secrets to Make Your Business a Go-To Authority for Journalists. ‘Hey! Why wasn’t that us?’ is the question founders ask themselves when they read a headline about their competitors in the news.

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Book Review: Exposure

‘This is a great book that provides all the insider secrets you need to make your business a go-to authority for journalists.’

Felicity Cowie‘s Exposure is the featured book review on Lionesses of Africa, The Pride of Africa’s Entrepreneurs.

Exposure by Felicity Cowie – Lionesses of Africa

Book Review When you are starting out in business, learning the art of media relations can be a daunting prospect, but Felicity Cowie in her new book Exposure, provides a practical and insightful playbook for doing just that. She genuinely empowers entrepreneurs to take control of their own media

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Alison Jones named one of the world’s Top 20 Book Coaches

Alison Jones Coaching Foundation award

The Coaching Foundation has named Alison Jones, founder of Practical Inspiration Publishing, as one of the top 20 book coaches in the world.

The Top Book Coaches In 2022

Blog ” Top Coaches ” The Top Book coaches / 10th February 2022 A book coach is a person who helps you structure and writes your book. One might be having problems finishing their book or getting it in great shape. Your book coach is a person who is detached from your book.

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Cath Bishop featured in The Guardian

The Guardian

‘Our objective should be to create environments where athletes leave sport with a positive story regardless of the result, ready to give back as role models and perhaps as a volunteer, coach or board member.’

Cath Bishop, author of The Long Win, is featured in The Guardian speaking about how coaches and leaders must take positive action to create a different experience of sport for current and future generations.

Bradley Wiggins’s pain shows us that sport needs to prioritise welfare too

t’s hard to recall Bradley Wiggins sitting on his throne at Hampton Court, riding into Paris with the yellow jersey, or ringing the bell to start the 2012 London Olympics opening ceremony without now seeing through to the secret he was carrying inside him on all those occasions.

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Tim Bradshaw on the Demystifying Mental Toughness podcast

Tim Bradshaw, author of Because I Can: The robust guide to being effective, speaks with David Charlton on the Demystifying Mental Toughness Podcast about his quest to help people understand it’s ok to ask for help when they have mental health concerns.

‎Demystifying Mental Toughness: Because I Can – How To Get Out Of Your Own Way on Apple Podcasts

Today I’m joined by Tim Bradshaw author of Because I Can, a former surveillance and target acquisition patrol soldier and covert human intelligence officer. We discuss his quest to help people understand it’s ok to ask for help when they have mental health concerns. Stepping out of your comfort zo…