‘I define media relations as ‘working with journalists to gain unpaid news coverage’.’
Felicity Cowie, author of Exposure, is featured on Lionesses of Africa talking about media relations and how it is different from public relations.
by Felicity Cowie, The Media Relations Coach Media relations is frequently muddled up with public relations and that is very unhelpful for businesses seeking media coverage. Fundamentally, media relations is about working with journalists . Whilst the intention is to ultimately reach the public (