Category: Business, Leadership and coaching
Publication date: April 19, 2022
Extent: 172 pages

Because I Can

The robust guide to being effective

Tim Bradshaw


From special duties selection to an earthquake on the side of Mount Everest, from a gunfight in Afghanistan to a year of endurance challenges, Tim Bradshaw has had to develop a robust toolkit and mindset to enable him to overcome serious challenges in hostile circumstances.

What’s remarkable is that he achieved these feats in the face of imposter syndrome and depression. Tim’s mantra is ‘Because I can’, because whatever you’re facing, you can do so much more than you think. This is a toolkit to help you take on any challenge. Whether you’re making an attempt on Everest or taking the next big career step this toolkit will make you more effective.

Tim attended the Royal Military Academy Sandhurst aged just 19. His first job was to lead 37 soldiers. Since then, he has served as a surveillance and target acquisition patrol soldier and covert human intelligence officer. In 2015 he attempted to climb Mount Everest to persuade mental health sufferers to ask for help. After a year of physical endurance challenges, he is now a Director of Sandstone Communications, an international leadership and team building consultancy.


This was a surprisingly quick read…and yet, for being so “quick,” it really packed a punch!

I loved the concepts of mapping out what-ifs in advance (with the caveat that it can all be shot “when things get real”)…We often reserve the retrospective for events that didn’t happen as expected, and…why is that? Seems like we could stand to study the events that go well so we can score more of them!

Developing a toolkit also intrigued me, with its emphasis on skillsets and use cases for outcome achievement (focusing more on the outcome and less on the process used to get there).

And, of course, the covid pandemic had to make an appearance. Bradshaw’s company had focused on in-person, face-to-face training and events–so they had quite the opportunity to pivot, and quickly, when the world shut down in March 2020. Talk about putting the lessons he writes about here to good use, and to the test. The fact they succeeded is a testament that they work!


I loved the simplicity of this book. Tim writes so well, as if you are chatting to him in a bar! There are so many practical tips, really useful ways to help yourself and your team to improve performance.


Tim shares his really powerful stories to illustrate how we can learn to do so much more than we think we’re capable of faced with all kinds of adversity. Full of tips, examples and inspiration that can be applied to almost any challenge that we could face. A great read!



Tim’s book is a compelling read for anyone interested in learning about resilience at the coalface, based on real-life stories and tried and tested lessons about how to manage pressure, stress and adversity. Tim takes the reader through an incredible range of experiences in some ferociously challenging situations, drawing out lessons which uncover important human traits and behaviours that can be applied to almost any personal or professional situation.Cath Bishop – Author of The Long Win

I loved this book. Some really practical tools to enable you to face those challenges head on.
Mandy Hickson, author of An Officer Not a Gentleman

‘Practical tips to help anybody learn, improve and develop. This book will make a positive impact on your mindset, and help you bring a solutions-focused mindset to any challenge you face. It is unlikely you will face enemy fire, experience an earthquake whilst on the side of Mount Everest or attempt to tackle a stage of the Tour de France. But the lessons Tim shares from his diverse experiences can help you when facing your own enemy, mountain or gruelling endurance event. Tim can because he decided he can. Can you?’
Colin Gregor Scottish Rugby 7s Captain


Table of Contents

Introduction: How does it start?

Part 1: Intelligence not information

1. Build a toolkit

2. What is real?

3. So what?

4. Actions on

Part 2: Think in circles

5. Be wary of process

6. OODA loop

7. Collaborate and empower

Part 3: FEAR

8. False expectation appearing real

9. Fight or Flight

10. Relieve pressure

Part 4: Understand the “In order to…”

11. Why are we doing this

12. Enable resilience

13. Avoid the dangerous middle

14. A bad day is normal

Part 5: It’s always about the people

15. Build a network

16. Rapport

17. Reassure and direct

18. Management v Leadership

Conclusion: Go back around the circle

Epilogue: #BecauseICan ambassadors

Claire + Zoe Winthrop

Chantal Cummings

What next: Project Dakar: A robust guide to achieving the aim.



Paperback / 9781788603027 / April 19, 2022 / £14.99

Ebook / 9781788603041 / April 18, 2022 / £7.99

Paperback and eBook Bundle / £16.99


Tim Bradshaw

Timothy Bradshaw has never won the Olympics or sold a multimillion-dollar business. He went to a reasonable school and attended the Royal Military Academy Sandhurst. Since then, he has served as a covert human intelligence officer, attempted to climb Mount Everest, summited the Matterhorn, completed a 70.3 ironman, cycled L’Etape du Tour, raced downhill on skis, ridden the Cresta Run and set up an international business training consultancy, all #BecauseICan.

As a director of Sandstone Communications Tim delivers keynote speaking and leadership training in over 14 different countries and to a global audience in excess of 5000 people annually. He has been listed as a leadership influencer by Linked In and LETG (Legal, Education and Training Group). His client base includes major global brands such as Knight Frank, Mercedes-Benz Middle East, Gateley PLC and Jaguar Land Rover. He has contributed to global in-house leadership development for Daimler Global and Gateley Plc.

He also sponsors aspiring young people striving to achieve their dreams, with 10% of all #BecauseICan profits going towards the cause.’