‘Many entrepreneurs don’t have the resources or skills to ‘cut through the noise.’ But thanks to the rise of online platforms which share live media requests, there’s no better time for business founders and leaders to generate their own coverage’
Felicity Cowie, author of Exposure, is featured in Entrepreneur’s Handbook talking about the top 3 things you can do yourself to get media coverage
How Founders Can Win Media Coverage for Zero Cost
I sifted at least 100,000 story pitches when I worked on the main planning desks for BBC News (radio, tv, and online) and its investigative show Panorama. Since 2010, I’ve worked as a media relations troubleshooter for some of the world’s leading organizations (NHS, HERE Technologies, Virgin).