A little bit of Practical Inspiration on. . . Writing your business book with Ginny Carter

Ginny CarterGinny Carter knows more than anyone what it takes to write a book that works for your business…

 

 

 

A writer is someone for whom writing is more difficult than it is for other people. – Thomas Mann

Your Business Your BookHow I laughed when I saw this.

Because it’s true, we writers do tend to make a big deal out of the act of writing. And we’re not the only ones.

If you’re finding the prospect of writing your own book a daunting one, I understand. As a seasoned ghostwriter of business books, self help guides, and memoirs, I’ve tackled pretty much every barrier to writing, so I know what works.

That’s why I wrote Your Business Your Book – to guide you through the pitfalls and perils you’ll encounter along the journey from everyday expert to respected author.

Let’s look for now at starting your business book, which is where many authors-to-be fall by the wayside. Here are the main reasons I’m often given for not getting on with the task (and what to do about them).

Reason One: I don’t have enough time to write a book

Which is really the same as. . .

Reason Two: my book isn’t a priority

‘It would take so long, I feel like giving up before I start.’

‘I’ve got too much client work to carve out the time.’

Or my favourite: ‘I need three months on a desert island to write a book.’

There’s no getting around it: writing a quality business book is a sizeable undertaking because it’s supposed to be. That’s why authors have a special status – they know enough about their subject to write something that has the potential to transform their readers’ businesses and lives.

If you feel strongly about writing one, find a way to make time. How do you prioritise your most important work right now? Do you plan it in your calendar, incentivise yourself to finish it, or just assume it will be done and magically it happens? Do the same for your book.

If that doesn’t work, try this. How would you feel if you discovered in six months’ time that your arch-competitor had just published the book that’s currently sitting in your head?

Reason Three: I hate writing and I’m no good at it

Let’s unpack this. Disliking an activity is not the same as being bad at it, and yet we tend to think that if it doesn’t ‘feel right’ that someone on high (who?) has decreed we shouldn’t be doing it. This is a story we’ve made up for ourselves.

Another way to look at this is as a matter of unfamiliarity. When you were at school you weren’t taught how to write a book, so it’s natural to feel daunted by the idea. But if you think of it as writing a short story that happens to get longer, or as a series of related blog posts, you’ll realise you’ve accomplished something like it many times before.

On a more practical note, if you really don’t think you’re any good at writing it’s likely this is a problem a good editor or even a ghostwriter can sort out. Let them help.

Now you have a better understanding about what may be holding you back, there’s nothing stopping you from creating the book that puts you and your business in the spotlight.

 

A little bit of Practical Inspiration on… Menopause with Ruth Devlin

Men… Let’s Talk Menopause: What’s going on and what you can do about it is an easy-to-read handbook for any man trying to work out what’s happening to the woman he thought he knew. Nurse Ruth Devlin was appalled at the lack of straightforward information when she experienced perimenopausal symptoms herself – how could women explain things to their partners when they didn’t really understand what was happening themselves? She explains in this guest post why she decided to fill the gap.

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A little bit of Practical Inspiration on… PR with Mike Sergeant

A guest post by Mike Sergeant, ex-BBC journalist, international communications coach and PR adviser to CEOs and business leaders, host of the PR for Humans podcast, and the author of PR for Humans: How business leaders tell powerful stories (Practical Inspiration Publishing, April 2019). 

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A little bit of Practical Inspiration on… Mastery with Narina Riskowitz

A guest post by Narina Riskowitz, Transformational Therapist and Soul Coach, and the author of The Foundations of Mastery and The Veils of Illusion. Narina runs spiritual workshops, embraces energy healing and works holistically with individual clients. A firm believer in the mind-body link, most of her work is aimed at releasing negative emotions and limiting beliefs and so restore their natural health and inherent confidence of their true selves.

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A little bit of Practical Inspiration on…. Work-life balance with Anna Meller

Women make up the majority of university graduates. They enter the workplace in equal numbers with men. But many workplaces still operate with cultures developed over a century ago to reflect a predominantly male workforce and vastly differing social expectations. So all too often as women become parents they are forced to fix things in the only way they can – by downgrading their job expectations or dropping out of the corporate world.

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Guest post: Executive Presentations for business speakers by Jacqui Harper

Jacqui HarperJacqui Harper is known as the ‘presentation doctor’ at INSEAD, where she is a visiting professor teaching Executive Presence. Previously a TV news anchor for the BBC, she has also presented news programmes for Sky News and ITV. As a communication coach at Crystal Business Coaching, Jacqui has transformed Executive Presentations for over fifteen years. Her book Executive Presentations: Develop presence to speak with confidence and skill was published by Practical Inspiration in 2018, and shortlisted for the Business Book Awards in the highly competitive Self-Development category.

In this guest post, she explains why she wrote the book… 

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From the frontline of fertility treatment, an IVF pioneer’s tale of creating life against all odds

Professor Simon Fishel is a fertility research pioneer who was part of the world’s first IVF clinic and worked with Robert Edwards during his early IVF studies, when he was responsible along with Patrick Steptoe for the birth of Louise Brown, the first ‘test tube’ baby, in 1978.

As the science developed over the decades so did Professor Fishel’s career, as he sought to do more for patients and taught the new technologies to doctors all over the world. He came up against regulatory and establishment barriers, including fighting a 3-year legal case in the High Court of Justice and a death threat from a doctor if he refused to work with him.

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Executive Presentations is shortlisted for the Business Book Awards

Congratulations to Practical Inspiration author Jacqui Harper on being shortlisted in the Self-Development category of the Business Book Awards for Executive Presentations: Develop presence to speak with confidence and skill. We are absolutely thrilled!

You can see the book here…