Category: Business, Entrepreneurship
Publication date: November 30, 2021
Extent: 168 pages


Bring your business idea to life without burning out

Jo Richardson



So you have a great idea… but you’re not an entrepreneur, right? Wrong! Every entrepreneur started with the same fears, doubts and anxieties that you have right now. The difference between them and you? Nothing more than the next choice you make.

Ignite will take you step by step through the process, turning that small spark into a flaming success. This simple, easy-to-read guide will walk you through what may seem today like an impossible journey. From business planning to balancing wellbeing and hectic life schedules, this book breaks down the seemingly impossible journey into small manageable steps that you can cover over a matter of weeks, months or even years.

You can use the helpful reflections tool to note your thoughts as you go along so even if you come back to the journey at a later date you can pick up right where you left off!

Jo Richardson has over 20 years’ experience as a HR professional coaching and mentoring women in business. She has supported female entrepreneurs and small business owners to break through barriers and overcome personal and professional challenges.


There are business books out there that will provide you a structure from the beginning towards the main objective and this book belongs to a slightly different category. You will learn how to develop your business idea with a focus on mindfulness. Peace of mind is something that is not in focus but should be. Sometimes we come to this aspect of business growth when we are burning out and it may be too late. I think it is important to read this book for young entrepreneurs in the first place.


I only had to read the first chapter and I was hooked. Ignite literally ignited a fire under me and got me putting pencil to the paper in organizing my ideas, deciding what I wanted to embark on first, and how to properly get the ball rolling. By the end of this book, you will have a plan ready to go, no more doubting yourself, you did all the work and Jo Richardson provided a great resource to constantly revisit to make sure you continue your path. A great read, it was motivating and inspiring.


An excellent guide for entrepreneurs and professionals setting out on a career in business. So many years of experience and coaching in one, easy to follow book.



Table of Contents



1. IntentionWhat do I want to do?

Clarifying your Intention

Balancing Reflection and Action




Limiting Beliefs

2.Motivation & Mind – Why do I want to do this?

Passion and Purpose – finding the ‘Why?’

Mindful Motivations

The Conscious Consumer

Motivation and Discipline


Mastering your Mind



Optimal Performance – Body and Mind

3.Planning & Focus – How, Where and When?

The How?

Managing time

Knowing your Energies

Balancing Mind and Motion

Meditation and Mindfulness

The Where?

Creative space

The When!

Launching – Is Timing Everything?

4.Support Systems – Who will help me?

Friends, Family and Familiarity

Find Your Tribe

The Power of Proximity


Expertise – Build, Borrow or Buy?

5.Know your Business – How will I grow my expertise?

Empowerment for growth

Budgeting for beginners

Budgeting basics

5 stages of business

Seed stage budgeting

Business model basics

From Seed to growth

Business continuity planning

6. Pitch Perfect Preparation – How do I sell my idea?

Know your customer

Know the market

What is a pitch?

What’s in it for them?

The Long Game

Pitch Perfect

7. Success, Setbacks and ‘Failure’ – How can I plan for uncertainty?

Success – What are my measures of success?

Setbacks – How will I navigate obstacles?

Setbacks and ‘Failures’

Adaptability over Resilience

Framing Setbacks – Internal v External

Avoiding Stress and Burnout

Diversify Solutions

Gratitude and Perspective




Paperback / 9781788603010 / November 30, 2021 / £14.99

Audiobook / 9781788603171 / November 30, 2021 / £14.99

Ebook / 9781788603003 / November 29, 2021 / £7.99

Paperback and eBook Bundle / £16.99


Jo Richardson

Jo Richardson is an HR professional and Fellow of the CIPD with experience across a range of sectors including FMCG, Manufacturing, Logistics and Finance. Having coached executive business leaders in customer centric organizations for over 20 years, she is passionate about change management and helping others grow.

Jo has mentored numerous women in business both formally and informally. Through her network, she has coached and supported female entrepreneurs and small business owners helping them to break through barriers and overcome personal and professional challenges.