‘The real challenge is not to identify the next generation of England women footballers – it is to reach the millions of girls who weren’t watching on Sunday but deserve access to the benefits of a healthy, active life.’
Olympian Cath Bishop, author of The Long Win, speaks in The Guardian about creating a positive social change following the England Lionesses’ historic victory at the European Championship.
ew sporting occasions come more inspirational than the England Lionesses’ historic victory at the European Championship. There is again uplifting talk of a legacy, a cultural shift and positive social change that can come from this. But we need to admit that we have had nights like this and talked like this before.
‘It’s time to forge a new 25-year vision: let’s redefine success beyond the blink of an eye crossing the line, three minutes on a podium and a number on a medal table. Let’s challenge ourselves to win medals where we can be proud of every single story. And let’s start prioritising how we can deliver greater long-term positive outcomes for individuals and communities through sport. There’s a better way to succeed in sport, and we shouldn’t rest until we find it.’
Olympian Cath Bishop, author of The Long Win, challenges our simplistic stories about winning and sport in The Mail on Sunday.
London 2012 was a success but the event has been tainted by welfare scandals Athletes have told stories of abuse, bullying and negative mental health issues Cultural changes in high-performance sport should be prioritised over medals How well did we seize the chance of a lifetime that London 2012 offered our nation?
‘Our objective should be to create environments where athletes leave sport with a positive story regardless of the result, ready to give back as role models and perhaps as a volunteer, coach or board member.’
Cath Bishop, author of The Long Win, is featured in The Guardian speaking about how coaches and leaders must take positive action to create a different experience of sport for current and future generations.
t’s hard to recall Bradley Wiggins sitting on his throne at Hampton Court, riding into Paris with the yellow jersey, or ringing the bell to start the 2012 London Olympics opening ceremony without now seeing through to the secret he was carrying inside him on all those occasions.
Cath Bishop, author of The Long Win, comments on the fallout from the Winter Olympics in The Guardian.
hat price an Olympic gold medal these days? We know about the blood, sweat and tears, but the costs paid by the 15-year-old figure skater Kamila Valieva in pursuit of the glittering prize rose exorbitantly over the past week in Beijing. The already unstable Olympic currency of values, integrity and humanity devalued further.
Cath Bishop‘s The Long Win is named as one of the Financial Times‘s Best Business Books of 2020.
Former diplomat and Olympic oarswoman Bishop argues, from her own and others’ experience, that a zero-sum approach to winning can be counter-productive. Instead, by being clearer about what matters, and concentrating on personal growth and collaboration, it is possible to achieve a more fulfilling, longer-lasting success.
Cath Bishop, author of The Long Win, speaks to Telegraph Sports about why our obsession with winning doesn’t always serve us.
“I basically retired,” she says. “I was a mess. I tried to come back after a bit of a break, but I was just destroyed by my self-belief. I was defined by the Sydney performance. Nobody said, ‘Now let’s see what we can do’.”