Felicity Cowie, author of Exposure, is featured on Startup Nation talking about why your start up needs media coverage.
The following is an excerpt from “Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists” by Felicity Cowie. Copyright 2022 by Practical Inspiration Publishing. In the foreword to “Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists ” by Felicity Cowie, the leading venture capital investor in tech companies, Eileen Burbidge MBE, illuminates the relationship between investment and media relations.
Felicity Cowie, author of Exposure, speaks with Jim James on the The Unnoticed Entrepreneur Show about understanding media relations better and how it can help you get Exposure.
Hello, and welcome to this episode of The UnNoticed Entrepreneur. Today, we’re going to talk about Media Relations with a former Panorama and BBC journalist, Felicity Cowie, who’s got a new book called “Exposure.” Felicity, welcome to the show. Felicity Cowie: Hi, Jim. Thanks very much for having me on the show.
‘Founders who forsake media coverage as a ‘vanity project’ are missing early opportunities to scale’
Felicity Cowie, author of Exposure, speaks with Serena Haththotuwa in Business Leader about media relations and working with journalists.
We sat down with Felicity Cowie, an award-winning former BBC News and Panorama journalist turned media relations troubleshooter. She has recently released a book: ‘Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists’, which was called ‘a must-read for founders, a truly game-changing guide’ by venture capital investor Eileen Burbidge MBE.
‘Just one strong piece of media coverage will win you exposure to thousands if not millions of readers or viewers and is ‘evergreen’’
Felicity Cowie, author of Exposure, shares eight key benefits of media coverage in Business Plus.
In the foreword to Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists by Felicity Cowie , venture capital investor in tech companies, Eileen Burbidge, writes: “Founders are always inundated when starting or scaling their companies and seeking out media coverage may seem a vanity project whilst forsaking investing time in the early team or product.
‘Remember that everybody you meet in any job is a potentially valuable connection who can reappear during your working life’
Felicity Cowie, author of Exposure, speaks with Phil La Duke in Authority Magazine as part of their Preparing For The Future of Work interview series.
An Interview with Phil La Duke. “Preparing For The Future Of Work: Felicity Cowie On The Top Five Trends To Watch In The Future Of…” is published by Phil La Duke in Authority Magazine.
‘Many entrepreneurs don’t have the resources or skills to ‘cut through the noise.’ But thanks to the rise of online platforms which share live media requests, there’s no better time for business founders and leaders to generate their own coverage’
Felicity Cowie, author of Exposure, is featured in Entrepreneur’s Handbook talking about the top 3 things you can do yourself to get media coverage
I sifted at least 100,000 story pitches when I worked on the main planning desks for BBC News (radio, tv, and online) and its investigative show Panorama. Since 2010, I’ve worked as a media relations troubleshooter for some of the world’s leading organizations (NHS, HERE Technologies, Virgin).
‘I define media relations as ‘working with journalists to gain unpaid news coverage’.’
Felicity Cowie, author of Exposure, is featured on Lionesses of Africa talking about media relations and how it is different from public relations.
by Felicity Cowie, The Media Relations Coach Media relations is frequently muddled up with public relations and that is very unhelpful for businesses seeking media coverage. Fundamentally, media relations is about working with journalists . Whilst the intention is to ultimately reach the public (
‘For all the founders who want to gain exposure for their world-changing ideas.’
Felicity Cowie, author of Exposure, is featured on PR ON THE GO talking about her new book and actionable steps on how to attract that press coverage you need and deserve.
PR ON THE GO May 02, 2022 These are the words that open Felicity Cowie’s brand new book, Insider Secrets to Make Your Business a Go-To Authority for Journalists. ‘Hey! Why wasn’t that us?’ is the question founders ask themselves when they read a headline about their competitors in the news.
‘This is a great book that provides all the insider secrets you need to make your business a go-to authority for journalists.’
Felicity Cowie‘s Exposure is the featured book review on Lionesses of Africa, The Pride of Africa’s Entrepreneurs.
Book Review When you are starting out in business, learning the art of media relations can be a daunting prospect, but Felicity Cowie in her new book Exposure, provides a practical and insightful playbook for doing just that. She genuinely empowers entrepreneurs to take control of their own media
Felicity Cowie, author of Exposure! Insider secrets to make your business a go-to authority for journalists, remembers her early days at the BBC, before she started working on news programmes and Panorama.
Felicity Cowie worked on Ceefax from 1997 to 1999 and recalls the mechanics of producing the pages in ten-hour shifts.