‘Founders who forsake media coverage as a ‘vanity project’ are missing early opportunities to scale’
Felicity Cowie, author of Exposure, speaks with Serena Haththotuwa in Business Leader about media relations and working with journalists.
“When you do ‘media relations’ your audience is not the public but journalists.” – Business Leader News
We sat down with Felicity Cowie, an award-winning former BBC News and Panorama journalist turned media relations troubleshooter. She has recently released a book: ‘Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists’, which was called ‘a must-read for founders, a truly game-changing guide’ by venture capital investor Eileen Burbidge MBE.