Category: Business
Publication date: May 31, 2022
Extent: 200 pages

Storytelling for Business

The art and science of creating connection in the digital age

Rob Wozny, SCMP

Book description

“Nothing connects people to engage emotionally with your business better than a well-told story – your story.”

From mega-large corporations to tiny start-ups, every…. single…. business always has a story to tell. Before people choose to buy your product or service, or respond to a call to action, they need to understand how you will solve their problem or fulfil their needs.

Storytelling for Business reveals why storytelling remains the most impactful way to create a meaningful and sustainable connection with the people who matter the most to your business, and how to tell YOUR story well.

Edition information

Paperback 9781788603454 May 31, 2022 £14.99