Category: Author article

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Felicity Cowie on Startup Nation

Felicity Cowie, author of Exposure, is featured on Startup Nation talking about why your start up needs media coverage.

8 Reasons Why Your Startup Needs Media Coverage

The following is an excerpt from “Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists” by Felicity Cowie. Copyright 2022 by Practical Inspiration Publishing. In the foreword to “Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists ” by Felicity Cowie, the leading venture capital investor in tech companies, Eileen Burbidge MBE, illuminates the relationship between investment and media relations.

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Eloise Skinner in The Sunday Times

The Sunday Times

Eloise Skinner, author of The Purpose Handbook, is featured in The Sunday Times talking about entrepreneurship, monasticism and changing careers.

I was a corporate lawyer by day, training as a monk by night

You are meant to turn your phone off when attending a silent retreat at the Archbishop of Canterbury’s residence, Lambeth Palace, as part of training in monastic life. But you are never meant to turn your phone off as a corporate tax lawyer at an American legal giant – a client could need you at any time.

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Lucy Harrison in The Chemical Engineer

‘The ability to collaborate, engage, influence, think strategically, empower and communicate is crucial to every leaders’ success.’

Lucy Harrison, author of Soft Skills for Tough Jobs, is featured in The Chemical Engineer speaking about the seven most important human, leadership or soft skills to increase your chances of doing well in leadership positions.

Seven Soft Skills to Help with Tough Engineering Jobs

How to increase your chances of doing well in leadership positions HAVE you ever come across a problem you couldn’t solve? Most engineers I know love to solve problems. There is a great satisfaction in coming up with the perfect solution, process or result, no matter how tough the environment.

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Deb Mashek, PhD in MIT Sloan Management Review

‘What is surprising… is how little professional development people reported receiving on how to build healthy and productive collaborative relationships at work.’ 

Deb Mashek, PhD, author of Collabor(h)ate (forthcoming) is featured in MIT Sloan Management Review speaking about collaboration and how most organisations fall short when it comes to helping workers build their relationship skills.

Collaboration Is a Key Skill. So Why Aren’t We Teaching It?

New research finds that despite the importance of collaboration, most organizations fall short when it comes to helping workers build their relationship skills. Americans spend more time on work than on all other waking activities combined . Many of these working hours are spent collaborating with colleagues. We think together in meetings.

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Lucy Harrison in Solicitors Journal

‘I don’t believe anyone comes to work to upset people, make things worse, to not care or do a bad job’

Lucy Harrison, author of Soft Skills for Tough Jobs, is featured in Solicitors Journal talking about the importance of interpersonal skills in a business.

Solicitors Journal – Improving your social skills at work

Lucy Harrison outlines the importance of interpersonal skills in a business Have you ever had a boss that didn’t notice what you did, no matter how hard you worked? Or one that seemed to ignore the signs things weren’t going well and carry on regardless? How did that impact on you and your work?

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Felicity Cowie in Business Plus

‘Just one strong piece of media coverage will win you exposure to thousands if not millions of readers or viewers and is ‘evergreen’’

Felicity Cowie, author of Exposure, shares eight key benefits of media coverage in Business Plus.

How insider secrets can give your business buzz for journalists – Business Plus

In the foreword to Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists by Felicity Cowie , venture capital investor in tech companies, Eileen Burbidge, writes: “Founders are always inundated when starting or scaling their companies and seeking out media coverage may seem a vanity project whilst forsaking investing time in the early team or product.

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Fabienne Vailes featured in Psychology Today

Fabienne Vailes, author of The Flourishing Student, speaks with John G. Cottone, Ph.D in Psychology Today about prioritizing mental health in higher education.

Mental Health Is at the Center of Higher Education Reform

The median age of onset for psychotic disorders extends from the late teens through the early 20s, when many are in college and graduate school. Recommendations from reformers like Fabienne Vailes, author of ‘The Flourishing Student,’ encourage universities to prioritize mental health.

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Felicity Cowie featured in Entrepreneur’s Handbook

‘Many entrepreneurs don’t have the resources or skills to ‘cut through the noise.’ But thanks to the rise of online platforms which share live media requests, there’s no better time for business founders and leaders to generate their own coverage’

Felicity Cowie, author of Exposure, is featured in Entrepreneur’s Handbook talking about the top 3 things you can do yourself to get media coverage

How Founders Can Win Media Coverage for Zero Cost

I sifted at least 100,000 story pitches when I worked on the main planning desks for BBC News (radio, tv, and online) and its investigative show Panorama. Since 2010, I’ve worked as a media relations troubleshooter for some of the world’s leading organizations (NHS, HERE Technologies, Virgin).

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Felicity Cowie featured on Lionesses of Africa

‘I define media relations as ‘working with journalists to gain unpaid news coverage’.’

Felicity Cowie, author of Exposure, is featured on Lionesses of Africa talking about media relations and how it is different from public relations.

What Exactly is Media Relations? – Lionesses of Africa

by Felicity Cowie, The Media Relations Coach Media relations is frequently muddled up with public relations and that is very unhelpful for businesses seeking media coverage. Fundamentally, media relations is about working with journalists . Whilst the intention is to ultimately reach the public (

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David Pattison in CEO Today Magazine

CEO Today

‘Look at your company through an investor’s eye and you will have a very clear view of what you need to do to get the money and help you need.’

David Pattison, author of The Money Train and winner of the Business Book Award for Startup / Scaleup Book 2022, is featured in CEO Today magazine talking about common mistakes that put off investors.

8 Common Start-Up Mistakes That Put Off Investors

There is a lot of money in the investment market looking for good businesses to invest in. There are also a lot of young businesses looking for investment funds. The investment market strategy has been to encourage young start-up businesses to look f