‘Just one strong piece of media coverage will win you exposure to thousands if not millions of readers or viewers and is ‘evergreen’’
Felicity Cowie, author of Exposure, shares eight key benefits of media coverage in Business Plus.
How insider secrets can give your business buzz for journalists – Business Plus
In the foreword to Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists by Felicity Cowie , venture capital investor in tech companies, Eileen Burbidge, writes: “Founders are always inundated when starting or scaling their companies and seeking out media coverage may seem a vanity project whilst forsaking investing time in the early team or product.