
‘Trust and open communication are the key to the success of any brand, especially in an age in which social media grants us greater access to these people than ever before. The Royal Family have done the right thing in addressing the situation with the honesty and openness that the public have come to know and expect.’
Sophie Attwood, author of Beautiful PR, was featured in the Tatler article ‘‘It shows she is approachable’: Kate Middleton’s ‘authentic’ apology reveals how ‘trustworthy and honest’ she is, expert claims’.
‘It shows she is approachable’: Kate Middleton’s ‘authentic’ apology reveals how ‘trustworthy and honest’ she is, expert claims
The Princess of Wales is currently recovering from abdominal surgery – but this week was forced to issue an apology amidst the Mother’s Day photograph controversy







