Category: Author article

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Rachel Fairley and Sarah Robb in CreativeBrief

‘The world’s most valuable brands have four things in common. They’re Cohesive, Relevant, Easy and Different – CRED – the four brand factors that drive growth. To strengthen your brand’s CRED, begin by diagnosing what needs to be protected, changed or added.’

Rachel Fairley and Sarah Robb, authors of Rebrand Right, wrote the article Advice for marketers who need to do more with less’ for CreativeBrief sharing show to make the most of marketing strategies to maximise business growth.

Advice for marketers who need to do more with less | Creativebrief

Co-authors of Rebrand Right share how to make the most of marketing strategies to maximise business growth.

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Rachel Fairley and Sarah Robb in Design Week

‘Brands contribute on average 19.5% and in many cases well over 50% of enterprise value. The impact you can have with a rebrand is huge, once you understand how to run one properly.’

Rachel Fairley and Sarah Robb, authors of Rebrand Right, were interviewed in Design Week sharing how to approach a rebrand in a more holistic, flexible and long-term way.

The interview can be found here: The authors of Rebrand Right on a better approach to branding

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Eloise Skinner in The Guardian

The Guardian

‘AI can suggest roles based on previous experience, values, ambitions and strongest skill sets. It might also summarise information about an industry or job, such as career prospects, work-life balance or salary expectations, helping candidates decide where to apply.’

Eloise Skinner, author of The Purpose Handbook, is featured in The Guardian where she discusses using AI to find roles and industries that match skills and values, allowing people to think beyond the jobs they would normally consider.

How to use AI to get a job interview and nail it – along with the salary you deserve

Supercharge your search and beat the screening, sharpen your speaking skills and boost your negotiating position

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Archana Mohan in Entrepreneur UK

‘Leadership is a way of showing up, taking responsibility, and creating impact, no matter your role. Leadership is a choice. Authority can be given, but leadership must be earned. ‘

Archana Mohan, author of The Through Line, wrote the article ‘Born to lead? Think again’ for Entrepreneur UK.

Born to lead? Think again | Entrepreneur

As a child, I savoured stories. During family gatherings, I would sit cross-legged on the floor, eyes wide, absorbing every word as my elders wove tales of resilience.

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Dr Helmut Schuster and Dr David Oxley in HRD Connect

‘The workplace is evolving. While financial rewards remain necessary, they are no longer enough to keep employees engaged and committed. Today’s top talent seeks more than just a paycheck, they seek purpose. They want to work for companies that make a positive impact and provide meaningful work.’

Dr Helmut Schuster and Dr David Oxley, authors of A Groundhog Career and Artificial Death of a Career, wrote the article ‘The Science of Meaningful Work: Why Employees Seek Purpose Over Pay—And What HR Leaders Can Do About It’ for HRD Connect.

The Science of Meaningful Work: Why Employees Seek Purpose Over Pay-And What HR Leaders Can Do About It – HRD

Employees want more than a paycheck-they seek purpose. Learn how HR leaders can create meaningful workplaces that engage and retain top talent.

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Dr Helmut Schuster and Dr David Oxley in European Business Review

Dr Helmut Schuster and Dr David Oxley, authors of A Groundhog Career, were featured in European Business Review where they discuss ‘how should we view and frame the challenge of business leadership in 2025?’

Leadership Dystopia – The Dangers of Leadership as a Reward

Explore the true meaning of leadership and how career ladders may confuse recognition with genuine leadership principles.

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Dr Helmut Schuster and Dr David Oxley on minutehack.com

‘No one is born with the talent of generous listening. However, it’s a skill every great leader should try to master.’

Dr Helmut Schuster and Dr David Oxley, authors of A Groundhog Career, were featured minutehack.com where they discuss the four pillars of generous listening. 

Think First Speak Second: The Art Of Generous Listening – Minutehack

Guides, advice and tips for small businesses, start-ups and entrepreneurs on subjects like finance, technology, sales and marketing

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Julie Smith in The I Paper

‘Focus your preparation on them as well as you. Not only does this mean that you’re better prepared, it also acts as a reminder that any job selection is a two-way process. Yes, the interviewer is evaluating whether you are right for the role, but you are also evaluating whether the role and organisation would be right for you.’

Julie Smith, author of Coach Yourself Confident, was featured in the article ‘Eight ways to boost your confidence before a stressful job interview’ where she shared tips to help reduce fear and boost self-belief.

Eight ways to boost your confidence before a stressful job interview

Expert interview tips to go from nervous to fearless

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Adrian Kelly in Big Think

‘In sports and business, resilience is crucial. Failure can be devastating, but it also presents an opportunity to build grit — a combination of passion and perseverance essential for long-term success.’

Adrian Kelly, author of The Success Complex, contributed the article ‘How the sting of failure in sports can guide us to success in business’ to Big Think.

How the sting of failure in sports can guide us to success in business

Tennis pro Mardy Fish and Spanx founder Sara Blakely both turned failure into their greatest asset and enjoyed stunning success.