Tag: Rachel Fairley

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Rachel Fairley and Sarah Robb in CreativeBrief

‘The world’s most valuable brands have four things in common. They’re Cohesive, Relevant, Easy and Different – CRED – the four brand factors that drive growth. To strengthen your brand’s CRED, begin by diagnosing what needs to be protected, changed or added.’

Rachel Fairley and Sarah Robb, authors of Rebrand Right, wrote the article Advice for marketers who need to do more with less’ for CreativeBrief sharing show to make the most of marketing strategies to maximise business growth.

Advice for marketers who need to do more with less | Creativebrief

Co-authors of Rebrand Right share how to make the most of marketing strategies to maximise business growth.

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Rachel Fairley and Sarah Robb in Design Week

‘Brands contribute on average 19.5% and in many cases well over 50% of enterprise value. The impact you can have with a rebrand is huge, once you understand how to run one properly.’

Rachel Fairley and Sarah Robb, authors of Rebrand Right, were interviewed in Design Week sharing how to approach a rebrand in a more holistic, flexible and long-term way.

The interview can be found here: The authors of Rebrand Right on a better approach to branding