
Congratulations to Drs Schuster & Oxley for winning the 2026 Non-Fiction People’s Book Prize!

Congratulations to Drs Schuster & Oxley for winning the 2026 Non-Fiction People’s Book Prize!
We are delighted to see that Dr. Helmut Schuster and Dr. David Oxley’s book, Artificial Death of a Career, has been announced as a finalist at the 2025 Wishing Shelf Book Awards. Winners will be announced on April 1st 2026!
Finalists 2025 | The Wishing Shelf Book Awards
Below is a list of the 2025 FINALISTS in The Wishing Shelf Book Awards. The children’s books were read and judged by children in 8 UK primary and secondary schools, the adult books by 2 Reading Groups, 1 in London and 1 in Stockholm.

A Groundhog Career by Dr David Oxley and Dr Helmut Schuster triumphed at this year’s Goody Business Awards, winning in both the Business Career Success and Self-Help Success categories and being named as a finalist in the Self-Help Happiness category.
2025 Awards – Career Success – Goody Business Book Awards
2025 Awards – Career Success

Dr David Oxley and Dr Helmut Schuster, authors of A Groundhog Career and Artificial Death of a Career, contributed an article on ‘Job Hugging’ to The Observer.
“It’s a relatively new addition to the HR vocabulary, popularized earlier this year by management consultancy firm Korn Ferry to describe employees ‘holding on to their jobs for dear life’. Unlike tree hugging, job hugging has no noble cause. It’s a symptom of a stagnant corporate ecosystem.”
Job Hugging: The HR Buzzword That Reveals a Deeper Productivity Crisis
Dr. Helmut Schuster and Dr. David Oxley, leading career experts and authors of Artificial Death of a Career, unpack the rise of “job hugging”-a growing workplace trend where fear and comfort overri…

‘What unites all human beings is our need for security, affiliation, recognition, and personal growth. Our need to relentlessly search for meaning and fulfilment is what makes us human.’
Dr Helmut Schuster and Dr David Oxley, authors of A Groundhog Career and Artificial Death of a Career, wrote the article ‘Identifying Workplace Challenges and Building Resilience’ in trainingmag.com where they discuss how to cultivate resilience within your team.
Identifying Workplace Challenges and Building Resilience
Boreout and its sister term, Quiet Quitting, point to the growing intolerance of suffering in unfulfilling jobs. Learn how to cultivate resilience within your team.

Practical Inspiration Publishing had a great showing at the 2025 International Book Awards, with three titles named as finalists:
Measuring Inclusion by Paolo Gaudiano was a finalist in the Business: Reference category.
A Groundhog Career by Dr. Helmut Schuster and Dr. David Oxley was a finalist in Business: Careers, and Best Cover Design: Nonfiction..
Corporate Escapology by Adam Forbes was also named a finalist in Business: Careers.
International Book Awards – Honoring Excellence in Independent & Mainstream Publishing
Celebrating the 16th Annual International Book Awards!

Dr Helmut Schuster and Dr David Oxley, authors of A Groundhog Career and Artificial Death of a Career, were guests on the Recruitment Show Podcast where they discussed if feeling stuck in your career is down to burnout, boreout, or a midlife crisis.
Stuck in Repeat? How to Navigate Burnout, Boreout & Midlife Career Shifts
Feeling stuck in your career? Is it burnout, boreout, or a midlife crisis? David Oxley and Helmut Schuster, HR leaders and authors of “A Groundhog Career,” brea
‘The workplace is evolving. While financial rewards remain necessary, they are no longer enough to keep employees engaged and committed. Today’s top talent seeks more than just a paycheck, they seek purpose. They want to work for companies that make a positive impact and provide meaningful work.’
Dr Helmut Schuster and Dr David Oxley, authors of A Groundhog Career and Artificial Death of a Career, wrote the article ‘The Science of Meaningful Work: Why Employees Seek Purpose Over Pay—And What HR Leaders Can Do About It’ for HRD Connect.
The Science of Meaningful Work: Why Employees Seek Purpose Over Pay-And What HR Leaders Can Do About It – HRD
Employees want more than a paycheck-they seek purpose. Learn how HR leaders can create meaningful workplaces that engage and retain top talent.

Dr Helmut Schuster and Dr David Oxley, authors of A Groundhog Career were interviewed for the Association of MBAs and share practical insights for MBA students and graduates on how to escape the “Groundhog Career” trap, find deeper meaning in your work, and embrace individuality in your career journey.
Redefining Success: How to Break Free from a Groundhog Career | Dr Helmut Schuster & Dr David Oxley
In this episode, we speak with Dr. Helmut Schuster and Dr. David Oxley, authors of A Groundhog Career: A Tale of Career Traps and How to Escape Them. Drawing from their extensive experience in management consulting, they discuss how to break free from unfulfilling careers and align your professional life with your true purpose.

Dr Helmut Schuster and Dr David Oxley, authors of A Groundhog Career, were featured in European Business Review where they discuss ‘how should we view and frame the challenge of business leadership in 2025?’
Leadership Dystopia – The Dangers of Leadership as a Reward
Explore the true meaning of leadership and how career ladders may confuse recognition with genuine leadership principles.