‘Brands contribute on average 19.5% and in many cases well over 50% of enterprise value. The impact you can have with a rebrand is huge, once you understand how to run one properly.’
Rachel Fairley and Sarah Robb, authors of Rebrand Right, were interviewed in Design Week sharing how to approach a rebrand in a more holistic, flexible and long-term way.
The interview can be found here: The authors of Rebrand Right on a better approach to branding
