‘When working effectively, PR is a great free tool to raise your profile in front of the right audience. The more time you can invest in the preparation stages before contacting others will make all the difference. ‘
Lucy Werner, author of Brand Yourself and Hype Yourself is featured on Publicover & Co discussing practical PR tips for startups.
Publicover & Co
Many startup founders have PR near the top of their list heading into this year. If that’s true for you, it’s also likely that your time and budget are divided into hundreds of other buckets that are also just as important.