A brand is more than a snazzy logo – but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything?
A strong, authentic brand is what makes your business stand out from the crowd – and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines – so how do you navigate your way through the process? That’s where Brand Tuned comes in. With the step-by-step TUNED methodology, you will:
• define your brand to drive the business forward and help it stand out
• know what brand promise will attract your ideal client
• pick a name that will put you “front of mind”
• ensure that the design elements you choose are distinctive and ‘ownable’
• train your team to live the brand.
Drawing from evidence-based research, interviews with experts, and years of experience supporting businesses, Brand Tuned is the first branding guide written by an intellectual property lawyer who specialises in trademarks and brands. By incorporating the principles of intellectual property law right from the start of the process, branding expert Shireen Smith will show you how to create and build the brand that is right for you and your business – while avoiding the potential pitfalls.
Shireen Smith is an intellectual property lawyer specialising in trademarks and brands, with years of experience in marketing small businesses. Her TUNED framework is designed to guide you to create a brand that attracts sales for the long term.
Your business needs you to be brave when it comes to inclusion.
David McQueen has coached leaders across all sectors to step up to inclusive leadership, transforming their processes, policies and ways of working to support diversity and reap the rewards.
Many leaders are terrified of doing the wrong thing, so they do nothing. That is not an option. Discover how to think strategically about problem-solving and decision-making so that you embed inclusivity in your organization, no matter the pace of change you face, and future-proof your talent management, product development, customer experience and more.
David McQueen is a leadership coach, international speaker and facilitator. He is the cofounder of professional development company Q Squared Ltd, the host of the David McQueen Podcast podcast and a blogger on all things leadership and culture change.
The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital.
Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.
***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE***
Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach.
Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling Hype Yourself and a publicity expert who is a speaker, lecturer and course creator.
Hadrien Châtelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy’s two children and they work together in their garden in east London.
Together they have over 30 years’ industry experience and have taught thousands of entrepreneurs how to stand out and find success.
‘A timely guide to creating teams where candor, learning, accountability, and human dignity can coexist.’ – Amy C. Edmondson
Translate psychological safety into everyday leadership habits that strengthen trust, sharpen decisions and deliver commercial advantage.
We talk a lot about psychological safety, yet many leaders struggle to translate it into meaningful action. This book reveals how to do exactly that. Drawing on neuroscience, behavioural science, psychometric research and real-world case studies from global organisations, Dr Amanda Potter demonstrates how small, everyday habits shape the climate people experience at work, ultimately determining whether teams speak up, innovate, make better decisions and deliver exceptional performance.
Psychological safety is more than a wellbeing initiative; it is a measurable condition for innovation, accountability and sustained performance. And at a time when change, AI disruption and competing demands are putting teams under more strain than ever, it’s never been more important.
Discover how to:
- Build the trust, purpose and belonging that make candid conversations possible – because silence is your biggest business risk;
- Create inclusive, cognitively diverse teams where challenge improves decisions;
- Build the capability of human judgement for critical thinking and better decisions;
- Put eight evidence-based habits into practice for stronger teams and better business outcomes.
**Business Book Awards 2024 Finalist**
An accessible guide to the business of being a board director, through the lens of 18 crucial conversations.
- How do you understand what is really going on in an organisation, so you can exercise the oversight that is required from you?
- How do you overcome the information asymmetry problem, where the executive directors know more about the operation than you do?
- How will you collaborate as a board to set the right strategic direction in a context that changes constantly?
- How will you see the organisation through the eyes of your advisors, your employees and your key stakeholders?
- How can you manage the risks you know about as well as the ones you don’t?
Your best tool for all of this is conversation – about the right topics, with the right people, at the right time. This book shows you what these conversations need to cover and how to make them count. Whether you are a new director of a PLC, a long-standing Trustee of a charity, or a governor of an educational institution, this book will help you and your colleagues become the board your organisation needs.
Could your ‘small’ business be a Blue Whale just waiting to break the water?
Whether you’re in your third week or third decade of business, no matter what your current turnover is or what life stage you’re at, it’s never too late to re-evaluate your goals and your ambitions. But if you’re ready to grow your business after several years of trading, you might find that most of the advice and support out there is aimed at new start-ups.
Phil Teasdale took the decision to transform his own company 20 years ago, and since then he’s been helping other established businesses grow and transform with the help of his innovative, practical Blue Whale Plan.
Swimming with Blue Whales will change both you and your business – this is your invitation to become part of the pod.
A successful small business owner himself, Phil Teasdale has spent the last 20 years working with over 6,000 small businesses in the UK, US and Australia, identifying and developing growth opportunities.
Recognising that most small businesses and small business owners do not fit the traditional myth of the high-growth start-up ‘unicorn’, he is much more interested in working with ‘blue whales’: businesses with a longer gestation, who choose a different, more sustainable route to growth.
**Business Book Awards 2025 Finalist**
‘This book is both life-enhancing and company-saving’ – Sir Anthony Seldon, author, educator and cofounder of Action for Happiness
How much is alcohol costing your company?
It may not appear on the balance sheet, but the loss of productivity and the human suffering that it causes mean leaders can’t afford to ignore this elephant in the board room.
Leaders are beginning to realize that by confronting the issue of alcohol they can liberate people from shame and stigma, boost wellbeing and productivity, support diversity initiatives and create positive, lasting culture change.
Let’s stop bottling up trouble.
Tabbin Almond’s drinking career started early, and really took off when she worked in advertising. Her drinking made her miserable and affected every area of her life. Now, having overcome her own addiction, she works as a coach, blogger, podcaster and speaker to help others control alcohol and find freedom.
‘A much needed, insightful resource on a critical, often overlooked topic’ – Tara Mohr, author of Playing Big
**Business Book Awards 2025 Finalist**
**getAbstract International Book Award 2024 Finalist**
‘An excellent, example-rich and immediately practical book which will no doubt stay close to hand and dog-eared with use for years to come.’ Dr Pippa Grange Psychologist and Author of Fear Less
Talk to anyone about Diversity, Equity and Inclusion (DEI) and it sparks a whole range of emotions. Why? Because DEI, at its very core, is about values and beliefs, and it’s about change. So it is no surprise then, that despite putting in place a DEI strategy and multiple initiatives, so many organizations get stuck.
Beyond Discomfort reveals a new model of inclusive leadership, which describes four belief systems and associated emotional responses to DEI.
Discover:
- real life stories and expert insights to deepen your understanding of why DEI is so knotty and complex;
- self-understanding and new perspectives to better connect with your learned leadership values and beliefs;
- reflective questions, practical tools and activities to help develop your inclusive practice.
Nadia Nagamootoo is a Chartered Psychologist, accredited coach, MBA and Founder of Avenir, a DEI consultancy. Through her multiple keynotes and popular podcast show, Why Care?, Nadia has become a profound thought leader in DEI, guiding organizations on an accelerated path to creating inclusion and belonging.
Hello. You’re a B2B SaaS marketer, right? Yeah, I thought I recognised you. What are you working on? What’s that? “Whatever the sales team needs to close the next deal?”
It’s hard, right? The maniacal race to convert leads is an addiction for B2B tech companies. But such deal-driven focus means your marketing looks identical to that of your growing competitor set: complex, technical, boring, product-led sales messages spewed onto another whitepaper. It’s self-sabotage: ‘fail to differentiate, blend in, become invisible’.
Sound familiar? Try being braver.
Boring2Brave is a step-by-step guide to showing how B2B marketing done differently will increase your influence and ‘10X’ results. Stop being measured in metrics you’ve always known are meaningless and start building your company’s brand and value. Get off the treadmill. This book will equip you to inject audacity, invention and white-hot competitive advantage into your B2B marketing.
Just by being brave.
A former editor of Marketing Week Magazine, Mark Choueke’s 20-year career at the heart of global B2B marketing has seen him grow more than 50 B2B technology companies across the world.
