The Chief Event Officer’s Playbook

Business Book Awards Shortlisted in Sales and Marketing category

Explore the art and science of how to create and curate transformational events

In an age of deep fakes and misinformation, business and professional events are more important than ever before. Live events are where real people have authentic conversations, where trust can flourish. They convene communities, create connections and host conversations, and ultimately they can change the world.

Events have been elevated around the boardroom table: they’re no longer simply a cost centre, but drivers of revenue and purpose. They have the power to inspire world leaders, change government policy and transform the conversation in sectors from immunology to indigenous rights. But creating such purposeful, transformational events is a strategic, not a tactical undertaking. The Chief Event Officer’s Playbook offers a blue print for a new generation of events; purpose-led, outcome-driven and aligned to organizational goals.

Drawing on her decades of experience across a wide range of events – media-owned, commercial events, corporate, non-profit and association – Sasha Frieze has created the essential guide for CevOs, aspiring CevOs, Event Directors and Planners, CMOs, boards and anyone exploring the strategic power of events for their organization.

The Children’s Fire

***SILVER AWARD WINNER, 2019 NAUTILUS BOOK AWARDS!***
The Children’s Fire forges a trail into Britain’s wild and ancient Celtic past. It locates the fragments of a story that still has resonance today; the pulse and surge of an older wisdom that cracks the mendacity of the shopping mall’s vacuous promise. It is a passionate evocation of a generous, inclusive, diverse and spiritually significant world – the world of our longing.
In the winter of 2009 Mac Macartney walked from his birthplace in England across Wales to the island of Anglesey, once the spiritual epicentre of Late Iron Age Britain, navigating by the sun and the stars, with no map, compass, stove or tent, and in the coldest winter for many years. The Children’s Fire records that journey, and seeks to lay bare the aching loss of knowing and understanding sacredness as it applies to everything ordinary that brings joy to the human heart. It asserts the emergence of a new story; the story of a people coming home to a truth made all the more poignant having so painfully broken faith with nature, our deeper humanity, and the paradise we fouled with such casual disrespect. It is a love story and part of a larger narrative that is surfacing all around the world. It seeks to reclaim our future and name it, beautiful.

Building Great Teams

Great teams are highly collaborative, creative and productive, but that doesn’t happen by magic. Discover the small actions that lead to big results in performance and productivity by creating the right culture, because when team members are happier they are more creative and more engaged.

Team culture coach Alison Coward shows you how to take your team from meh to magnificent, in just 6 minutes!

Alison Coward is the founder of Bracket, a consultancy that partners with forward-thinking organisations to help them build high-performing teams. She is a facilitator, coach, trainer and keynote speaker with 20 years’ experience of working in, leading and facilitating creative teams.

Brilliant Doubt

What if the real problem isn’t that you doubt yourself, but that no one ever taught you how to use doubt well?

Doubt is often treated as a weakness in leadership. Something to overcome, hide, or silence. Yet whether it shows up as self-doubt or imposter syndrome, doubt carries insight that leaders can’t afford to ignore.

In Brilliant Doubt, executive coach Jenny Williams reframes doubt as a critical leadership signal. When understood and used well, it leads to better decisions, stronger collaboration and more effective leadership in complex organizations, particularly in a world where uncertainty and change are constant.

The book introduces three forms of Professional Doubt – self, situational and systemic – shaped by the pressures and realities of modern organizational life. When leaders learn to read doubt rather than push past it, they gain greater clarity, confidence and impact.

At the heart of the book is Active Doubt, a practical approach that helps leaders turn hesitation into insight, uncertainty into movement, and questions into meaningful action.

Brilliant Doubt is for leaders who want to navigate uncertainty with courage and intelligence and who are ready to turn doubt into a strategic advantage.

All change starts with a doubt.

Built on Rock

***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE***

Starting a business is one of the most exciting things you can do. It’s also one of the most daunting. There’s so much that can go right, and so much that can go wrong.

That’s why you need to understand and minimise the legal and commercial risks involved. When your new business is built on rock, you can relax in the knowledge that you won’t lose access to life-changing opportunities or waste time and energy on fighting legal challenges. Instead, you’re free to get on with what you do best — coming up with fresh ideas, finding ways to make them a reality, and selling your products or services to an ever-expanding customer base.

This book makes the complicated aspects of start-up law simple. In everyday language, it walks you through the key legal and commercial considerations.

  • Setting up your corporate structure for maximum advantage
  • Discovering your risks and how to minimise them
  • Finding out the best sources of investment
  • Learning how to value your company
  • Negotiating with investors for long-term success

MICHAEL BUCKWORTH is a qualified solicitor of the Supreme Court of England and Wales, and the founder of Buckworths (www.buckworths.com), the only law firm in the UK working exclusively with start-ups and high-growth businesses. He has a passion for entrepreneurialism, and has advised countless start-ups over the last ten years. He’s been ‘entrepreneur in residence’ at London South Bank University and University College, London, for several years, and is a regular speaker at industry events.

The Breakthrough Brain

How do you escape ‘business as usual’ thinking and regularly and reliably create breakthrough ideas?

Millions are spent every year in the quest to generate breakthrough ideas to drive growth. Yet fewer than 25% of people believe they’re doing a good job of harnessing creativity to get to big ideas.

The Breakthrough Brain helps you harness human creativity with the digestible, inspiring and immensely practical Neuroscience of Creativity framework. Discover the five principles you need to master to demystify creativity unlock regular and reliable innovation and solve this disconnect: Cognitive Focus, Cycles of Deep Thinking, Creative Flow, Challenging Reality and Courageous Choices.

The result? You’re free to play your creative A game, rediscover the joy of creativity, ignite big ideas and drive business growth.

Whether you’re in Innovation, Insights, Marketing/Brand or R&D, or simply have a mandate for injecting fresh thinking into your business, this is for you.

Coral McConnon is the Founder and CEO of 8 Innovation and a champion for the power of creativity to deliver smarter, more strategic innovation. She has worked with global brands on hundreds of complex front-end innovation challenges, applying the neuroscience of creativity to get to bigger ideas that land.

Business Morphology

Standing still in today’s business environment is not an option if you are to survive and thrive. But navigating your way through change can be complex, challenging and daunting. Business Morphology is here to help break down this complexity.

No matter what sector you’re in or what challenges your organization is facing, there are five fundamental levers that you can apply to effect real change.

This book explores each of those five levers through a Morphology Map – an easy-to-use visual tool to help guide your thinking and prioritisation, and create a plan of action to help ensure you reach your outcomes. As an added bonus, there is also a Morphology Map to help you maximise your own personal impact too.

Julie Nerney, MBA, CDir, FloD has been a serial entrepreneur, and is now a business transformation expert, spanning private, public and not-for-profit sectors. Geoff Robins BSc, PhD has led a number of major transformation programmes in the private and public sectors and is now a strategic advisor and Non-Executive Director.

The Burnout Bible

**Winner 2024: The People’s Book Prize Beryl Bainbridge Award for First-Time Author**

**Business Book Awards 2024 Finalist**

Are you fed up of feeling tired, wired and unable to manage your mood?
Worried that your mental health is having an effect on your relationships or your ability to perform at work?

You are not alone.

Many successful career women believe they thrive under pressure yet become susceptible to the negative effects of stress. Despite unexplained changes in their health, some ignore the warning signs and burn out. At best this leaves them unable to function and at worst it can lead to infertility, heart attack, stroke or dementia.

Antidepressants are frequently offered for the symptoms of burnout but there is another way.

In The Burnout Bible, registered nutritionist, functional medicine practitioner and mental health expert Rachel Philpotts shares:

  • A simple 4-step solution to improving your mood naturally,
  • Evidence-based nutrition and lifestyle tips to tackle fatigue and emotional overwhelm, and
  • Quick and easy mood-boosting recipes

All designed to help you beat burnout and feel revitalized, reenergized and restored.

Breakthrough Babies

An account from the frontline of fertility treatment, giving a unique insight into not only the medical and scientific advances involved but the human cost and rewards behind this life-changing technology.

Simon Fishel worked with Robert Edwards during his pioneering early IVF research and was part of the team in the world’s first IVF clinic, with all the trials and tribulations that involved at the time, including a writ for murder!

As the science developed over the decades so did his career, as he sought to do more for patients and taught the new technologies to doctors all over the world. He came up against regulatory and establishment barriers, including fighting a 3-year legal case in the High Court of Justice and a death threat from a doctor if he refused to work with him.

The clinic he founded has grown into the largest IVF group in the UK, developing exciting new procedures, and he has helped establish clinics throughout the world, even being invited to introduce IVF to China.

Breaking the Coaching Code

Coaching is being transformed. As low-cost coaching platforms and AI develop, coaches need to differentiate themselves to survive and thrive. Does that mean ironing out the wrinkles, gaining more badges and credentials? Perhaps following rules just makes us more human robots.

The truth is that you don’t need to be a perfect coach to be a transformational presence; often, your own brand of human frailty is exactly what the world – and your client – needs right now. Mature coaches can respect the rules but not be bound by them when they tap into their internal wisdom.

Karen Foy, BA, MSc is a Master Certified Coach with over 20 years’ experience, and a certified coach educator, mentor and supervisor. She has recently retired as the Programme Director of accredited coaching programs at Henley Business School, where she is still a visiting tutor and Honorary Fellow.​