The ‘bravery-as-a-strategy’ mindset that’s transforming B2B marketing
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Hello. You’re a B2B SaaS marketer, right?
Yeah, I thought I recognized you. What are you working on?
What’s that? “Whatever the sales team needs to close the next deal.”
It’s hard, right? The maniacal race to convert leads is an addiction for tech companies.
But such deal-driven focus means your B2B marketing often looks identical to that of your growing competitor set: complex, technical, product-led sales messages blurted into another whitepaper.
It’s self-sabotage: ‘fail to differentiate, blend in, become invisible’.
If this all sounds familiar, you need this book.
Boring2Brave is a step-by-step guide to showing how B2B marketing done differently can influence strategy and ‘10X’ results.
It’s ‘get-off-the-treadmill’ time. Stop being measured in metrics you’ve always known are meaningless and start building your company’s brand and value.
Mark’s ‘Bravery-as-a-Strategy’ approach unshackles you from the stale, ineffective drudge of conventional B2B software selling.
This book will equip you to inject audacity, invention and white-hot competitive advantage into your B2B marketing.
Just by being brave.
A former editor of Marketing Week magazine, Mark’s 20-year career at the heart of global B2B marketing has seen him grow more than 50 B2B technology companies across the world.
‘This book should be required reading for all B2B marketers.’
Desiree Motamedi, Senior Global Marketing Director, Workplace at Facebook
‘Few business books are this funny and engaging.’
Anthony Eskinazi, Founder and CEO, JustPark
‘If you’re going to read one great book this year, make it this one.’
Pete Markey, Chief Marketing Officer, Boots
Boring2Brave shows you the treasure map, it’s up to you to take the journey.’
Reilly Dunn, Senior Enterprise Account Executive, Slack
Being creative is important in any job. Being creative when you are in marketing is vital. This book is for those working in marketing and creative jobs, looking to brush up their creative stream and be brave. Very interesting and supportive.
Brilliant. Boring2Brave takes a fresh and thought-provoking approach to marketing, with chapters such as ‘Why John, Paul, George and Ringo are perfect B2B role models’ and ‘When you think you’re Han Solo but you’re actually C3P0’ making a companionable but compelling case for doing things differently. Packed with case studies, interviews and valuable practical advice, and challenging the status quo that exists in so many businesses, Boring2Brave will inspire marketing teams to ask the right questions, initiate conversations, think differently, and reap the benefits of being brave.
A thought provoking read for B2B marketers at all levels
Boring2Brave is an illuminating read, throwing down the gauntlet to B2B marketers everywhere to raise their game and dare to be braver in their marketing activity. Brought to life by insightful – and amusing – examples from thought leaders across the industry, this is a great work that raises question we as marketers should all be asking ourselves: Do I want to spend my life writing ebooks? Are my creative skills really bringing genuine value to the business launching another inane newsletter? Or can I be better by being braver? A breath of fresh air in marketing strategy literature, Boring 2 Brave is a great way to reconsider your marketing activity and inspire new ways of thinkings for yourself, and across your wider business.
As someone who has always worked alongside marketing in a B2B environment, this book has really opened my eyes about what marketing could and should be doing and how it’s the role, and in the interests, of all leadership team members to enable marketing to be brave. The fact it is written in a funny and engaging voice and sprinkled with interesting real life examples we can all relate to, is an added bonus.
|Paperback||9781788602211||July 20, 2021||£13.99|
|Ebook||9781788602204||July 19, 2021||£7.99|