Lucy Werner, author of Brand Yourself and Hype Yourself, is featured on ‘The Futur with Chris Do’ talking about the importance of PR in counterbalancing negative news and providing a platform for people’s stories.
Pitching Your Way to Success: Secrets from a PR Expert
This video features an interview with a PR expert named Lucy Werner. The interviewer mentions having a mixed history with PR people and firms but acknowledges the importance of PR in branding and marketing. Lucy Werner introduces herself and explains her background in PR, which began with a work experience placement at a music PR agency.