Beautiful PR
Finding your brand’s heartbeat for authenticity in communication
Sophie Attwood
Description
**Business Book Awards 2024 Finalist**
‘Navigating the world of PR is no easy feat – but this book is an indispensable guide to doing just that’ Francesca Ogiermann-White, Health and Beauty Editor-at-Large, Tatler
A more beautiful way to connect with customers
PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and compelling communication strategy that connects with your customers at an emotional level.
In a heavily filtered world, building a communications strategy based on honesty and authenticity is more important than ever before. Elevate your reputation and secure your place in your industry by identifying and amplifying your authentic brand heartbeat, for a more beautiful way to grow.
Sophie Attwood is an award-winning global communications expert specialising within the beauty, wellness and health sectors. Having curated a portfolio of successful PR campaigns with exceptional brands, she has become a leading voice of authority for the communications industry.
Reviews
Sophie Attwood’s work is poised to become a new standard… Beautiful PR is a radiant revelation, a platform for a more beautiful way to connect, communicate, and grow. In a world often veiled in shadows, Attwood’s book shines, reminding us that authenticity is the most beautiful form of connection. – NetGalley
What an amazing read!! … I would highly recommend this book for anyone in business, PR, marketing, owning a brand, company or product that they want to elevate to the next level. – Amazon
A valuable resource for the beauty industry…However, the ideas and strategies presented in the book can be applied to public relations in any industry, making it a great resource for anyone looking for beauty PR tips that can be adapted to other fields. The emphasis on honesty and authenticity in communication makes this book a valuable asset for PR professionals – NetGalley
Endorsements
Navigating the world of PR is no easy feat – but this book is an indispensable guide to doing just that – Francesca Ogiermann-White, Health and Beauty Editor-at-Large, Tatler.
Contents
Introduction
Chapter One….The beginning
Chapter Two…. A fresh perspective
Chapter Three….Finding your heartbeat
Chapter Four….Communicating your heartbeat
Chapter Five….The Michelin Star effect
Chapter Six….Media coverage
Chapter Seven…Brand chemistry
Chapter Eight…Invisible PR
Chapter Nine…. The ‘spin doctor’ is dead
Chapter Ten….Social Media
Chapter Eleven…Ethical PR
Epilogue
Editions
FORMAT / ISBN / PUBLICATION DATE / RRP
Hardback / 9781788605687 / November 7, 2023 / £25.99
Paperback / 9781788604802 / November 7, 2023 / £15.99
Ebook / 9781788604826 / November 6, 2023 / £7.99
Paperback and eBook Bundle / £17.99
Authors
Sophie Attwood
Sophie Attwood is an award-winning global communications expert specialising within the beauty, wellness and health sectors.
Sophie founded global communications agency Sophie Attwood Communications Ltd in 2017, curating a portfolio of exceptional brands representing trailblazers within their industries. The full-service communications agency has now a garnered a steadfast reputation for developing creative strategies to enable clients to take their communication strategy to the next level.
A leading authority on all things media relations and PR, Sophie is now a highly sought-after strategist for multiple brands, having worked as a Creative Partner with many household names including St Tropez Tan, Marc Jacobs and Colgate.
She not only succeeds in gaining first-class coverage for her clients, but her ethics and integrity are paramount – meaning that she works to advocate industry guidelines and act as a positive influence in a sector which often comes under negative scrutiny.
