Lucy Werner in The StartUp

The StartUp

Lucy Werner, author of Hype Yourself and, with Hadrien Chatelet, Brand Yourself, shares her process for writing top-rated, bestselling business books with The StartUp.

How to Write a Business Book around Running Your Business

The tips and tricks you need to break down the writing process and get the words down. I would trot off like Bill Gates on his reading week and lock myself in a cabin to knock out my books in an ideal world. But we don’t live in an ideal world, and I’ve got bills to pay.