‘You can’t always predict why and when a crisis will hit. Fires, IT issues, breakdowns in supply chains — they are often forgivable if the responses are handled well.’
Business owners everywhere will recognise the accuracy of Shakespeare’s description of reputation as a ‘bubble’. In today’s fast-moving world, the hard-won approval of customers and competitors is more fragile and likely to float away than ever. Businesses must work hard to build up good reputations and to keep them intact, using all of the tools at their disposal.