Dominic Colenso in the Fast Company

‘Most people start creating a pitch or presentation by opening a slide deck and dumping content into it. Or worse, opening an existing slide deck and trying to rearrange it. Don’t. Before you write a single word or think about your visuals, you need to strip your pitch down to a single sentence.’

Dominic Colenso, author of Cut-Through, contributed the article  “Fix your sales pitch In under 90 seconds.” for Fast Company.

Fix your sales pitch in under 90 seconds

The secret: less is moreThe secret: less is more.