The No-Code Startup

Have you ever dreamed of developing the next big app like Airbnb or TikTok, but you don’t know your webhooks from your APIs?

Do you have a software idea that could solve the world’s biggest problems but coding seems like a dark art?

What was once a heavy barrier to most founders – creating a technical product – has now become simple and accessible thanks to the world of No-Code. The No-Code Startup is a play-by-play guide to launching your business by building just about any kind of app with No-Code tools. You’ll learn the basics of storing data, building automations and even implementing AI tools like GPT3. By the end you will be able to test your product with real customers before continuing your journey as a true tech start-up founder.

Emma Reilly is a Technical Product Manager and Entrepreneur with over ten years of experience building apps for businesses in the UK and US. As well as consulting on No-Code builds, she is the founder of Wobblefit, a No-Code start-up for women with health conditions.

Have you ever dreamed of developing the next big app like Airbnb or TikTok, but you don’t know your webhooks from your APIs?

Do you have a software idea that could solve the world’s biggest problems but coding seems like a dark art?

What was once a heavy barrier to most founders – creating a technical product – has now become simple and accessible thanks to the world of No-Code. The No-Code Startup is a play-by-play guide to launching your business by building just about any kind of app with No-Code tools. You’ll learn the basics of storing data, building automations and even implementing AI tools like GPT3. By the end you will be able to test your product with real customers before continuing your journey as a true tech start-up founder.

Emma Reilly is a Technical Product Manager and Entrepreneur with over ten years of experience building apps for businesses in the UK and US. As well as consulting on No-Code builds, she is the founder of Wobblefit, a No-Code start-up for women with health conditions.

Foreword by Amanda Allen, Director of Barclays Eagle Labs. Author’s journey to No-Code

Chapter One: Introduction

The old days of tech start ups. What is No-Code / Low-Code? What are the limitations of no-code/ low-code? How to avoid the errors my first start-up made. How to use this book.

Chapter Two: Discovery and Ideation

How to find your problem. Creating your solution: Crazy 8 framework. Researching your idea in the marketplace. How to find and interview people. Build an automated email catcher (activity).

Chapter Three: Planning your MVP What is an MVP? What are we going to test and how are we going to do it? Let’s look at some MVP examples (Wizard of Oz, Concierge, Single feature, Landing Page). Market and Customer Research. MoSCoW framework. Creating a simple flow chart of your idea (activity). Chapter Four: Prototyping What is a low/high fidelity prototype? Types of low-fidelity tools. Creating your first low fidelity prototype (activity). Gaining feedback from customers. Optional: Creating a high-fidelity prototype. Chapter 5: Building the Back End What is a data tool? Relational databases explained. Types of low-code data tools. Building Wobblefit in Airtable (example). Map out your data (activity) Chapter 6: Building the Front End What is front end? App, web or progressive? Types of no-code/low-code front end tools and what they do Building WobbleFit with WordPress (example). Build a landing page with user login (activity) Chapter 7: Implementing Automations What types of things can be automated? How to automate with tools like Zapia. What is an API and how can you use them in your app? Using AI in your app. Creating event automation in Wobblefit (example) Build a meeting automation tool for your customers (activity) Chapter 8: Problem-solving the right way When things don’t go right. Designing your way out of a problem. Interview with Max Haining (100 Days of No Code) Fake it till you make it Chapter 9: Launch day What to do on launch day. Extra tech you may need (Facebook pixel, analytics, hosting, domains) A guide to bootstrapping Where to find product credits Chapter 10: Run or pivot How to gather insights from your customers Pivoting your ideas Prototyping 2.0 Creating a feedback board – prioritising product features The data that really matters (vanity metrics) Chapter 11: The Tech Eco-systems Other tools for non-techies (Miro, Envato elements, Diverr) Accelerators Choosing team members Bootstrapping or raising Chapter 12: How we built… Interviews with no-code founders Joff Walters – Seesy (From No-Code build to $1M investment in 5 weeks) Charles Thomas – Comet (A freelancing tool that has raised almost $20M to date) Tara Reed – Kollecto (Art curation with $30k monthly revenues). Ben Tossell – Makerpad (Aquired by Zapia).

Resources A-Z reference list and web address of popular no-code tools. Information on how to upload their ‘demo video’ and tag the No-Code Startup.

FORMAT / ISBN / PUBLICATION DATE / RRP

Paperback / 9781788605069 / February 27, 2024 / £19.99

Ebook / 9781788605083 / February 26, 2024 / £9.99

Emma Reilly

Emma Reilly is an experienced product manager and award-winning entrepreneur. Having unknowingly started her first no-code business at the age of 22 (selling home essentials to students online), she went on to become a consultant designer and front-end developer for many brands including The Prince’s Trust, Endemol TV and TweetDeck. In 2016, Emma was awarded ‘Young Ambassador of The Year’ for business by the then Prince of Wales, Prince Charles.
In 2018, Emma co-founded and was head of product for Myndr, a revolutionary new app in the mental health space. The Company was awarded over £300k from the UK government.
Most recently, Emma has been working in the no-code space as a product manager. Her own no-code startup, Wobblefit, helps women who experience a variety of hormonal-based health conditions.