Remarkable Business Growth
Your blueprint for 7 figures and beyond
Richard Mawer
Description
‘This book is a secret weapon, providing clarity and confidence in scaling to seven figures’
Sebastian Bates, The Warrior Academy
The average B2B business takes 5 years to double its revenue; remarkable businesses double revenue every 12 months. In Remarkable Business Growth, Richard Mawer reveals how you can make YOUR B2B business remarkable and unlock predictable 7-figure business growth.
You know you need proven strategy, processes and systems to be successful. What you’re missing is the secret of making your business remarkable at every touchpoint, a business that your customers not only use, but love and remark upon.
From working with hundreds of business owners and building eight businesses of his own, Richard has developed the STEPS Growth method, to give business owners a step-by-step blueprint of processes and principles to put in place the five strategies, processes and systems that a modern business needs to grow predictably towards seven figures and beyond.
Reviews
A must for any business person, as a guide or as a reminder and refocusing tool. Can’t recommend it highly enough.
Amazon
Insightful and well-written with plenty of practical takeaways.
Amazon
Endorsements
Growth is one thing. Remarkable growth is even more complex and requires hard work, skill and a plan. This book is your plan. Dan Tyre, Sales Director of HubSpot
Today’s buyers have changed, and you must evolve your marketing and sales if you want to grow your business. In his book Remarkable Business Growth, Richard shares what you need to evolve and how to evolve it in a structured step-by-step methodology that will guarantee you grow in a remarkable way. If you want to grow your B2B business, then you need to read this book. Marcus Sheridan, author of They Ask, You Answer, keynote speaker on Digital Sales/Marketing and ranked #1 LinkedIn Voices for Entrepreneurship
There are many moving parts in business. However, Remarkable Business Growth manages to distil them into a powerful playbook for predictable revenue growth. You will discover the critical role that strategy, processes and systems play in modern business. Read this book, apply it and reap the rewards. David Jenyns, founder of SystemHUB, author of Systemology
Richard’s book will have you gripped. Richard speaks from experience, having been in business for 30 years and worked with hundreds of small businesses. For many business owners they plateau and the once exciting business becomes a trap. Richard studies the data and provides practical advice. The STEPS methodology that Richard puts forward provides a blueprint of predictability in the unknown waters of entrepreneurship. This arms the small business owner with a compass. This book is a secret weapon, providing clarity and confidence in scaling to seven figures. If you are looking for reassurance, strategy and a surge of new passion to grow your business, then this book will not disappoint.’ Sebastian Bates, founder of non profit ‘Bates Foundation’, CEO of The Warrior Academy LLC
Read Richard Mawer’s Remarkable Business Growth and you’ll see your business in a new light and be left with a clear vision of how to take it to the next level. Richard Warrilow, founder of Declaration Ltd
I really enjoyed reading Remarkable Business Growth. It exceeded my expectations in that Richard has provided a comprehensive roadmap to help businesses grow from being one of the many turning over £350–500k, to that much rarer seven-figure business. Austen Hempstead, owner of Selling is a Skill
Remarkable Business Growth has all those essential business ideas that we all know we need but never have the time to implement. Richard’s book lays it all out in clear, easy to understand terms, so much so that there’s really no excuse for not executing them.’ David Allen, owner of Allen Signs
Richard’s knowledge and expertise in business growth through inbound marketing and sales is immense. Having so much actionable information on business growth in his book Remarkable Business Growth is wonderful, it allows me to identify what needs to be done and then go and apply this knowledge to my business – incredible! Gary Davies, owner of GD Photography
I’ve had the pleasure of reading Richard’s new book Remarkable Business Growth and can honestly say it is a real page turner! The conversational tone made me feel as though he was in the room with me. Richard’s tips, practical advice, and methodology of identifying the process of remarkable growth in simple, clear steps are perfect. Tony Smith, Director of Genius Technology Solutions
Through this book, Richard lays out his systematic and essential formula to develop and implement effective strategy for business growth, whilst encouraging the reader to continually seek and thrive for more “remarkable” results. Richard Bell, Director of Neuro Education
Contents
Part One: Building A Remarkable Seven Figure Business
Chapter 1 – Being Remarkable Matters
Why seven figures is an important milestone in business
The 5 phases of business growth
The world has changed, has your business?
The remarkable principle of differentiation
Summary & Exercise #1 – Your remarkable audit
Chapter 2 – The Strategy Principle
Start by getting specific with your revenue goals
Your strategy within a strategy
Identify your challenges, gaps and opportunities
Summary & Exercise #2 – Your revenue goals
Chapter 3 – The Process Principle
Designing the engine to drive predictable business growth
5 critical areas to process in your business
7 steps to setting up remarkable processes
Exercise #3 – Free your time and your growth will follow
Chapter 4 – The Systems Principle
Remarkable businesses systemise before they optimise
Are you leveraging technology for scale?
The importance of creating a connected system
Your single source of truth to measure, monitor and record every touchpoint
Summary & Exercise #4 – Audit your tech stack
Part Two: Remarkable Execution – The STEPS Growth Method
Chapter 5 – STEPS – Principle 1 – Strategy – Phase 1
Creating your remarkable growth strategy
Setting your strategic objectives
Identifying your target market
Understanding the market place
Building out your product offerings
Exercise #5 – Your primary buyer persona
Chapter 6 – STEPS – Principle 1 – Strategy – Phase 2
The remarkable Marketing Plan – Your lead generation machine
The unstoppable Sales Plan – Predictable customer acquisition
Delightful operational delivery
Remarkable service and support
System development
Metrics, analytics and reporting
Exercise #6 – Get started with you strategy planning
Chapter 7 – STEPS – Principle 2 – Traffic
Highly targeted traffic creates highly engaged leads
Exercise #7 – Keyword research and content schedule
Chapter 8 – STEPS – Principle 3 – Engagement
Remarkable engagement converts into natural sales conversations
Turn your website into a hub of valuable content and insights
Optimise your website for conversions
Engage on social media the right way
Regular emails need to be at the heart of your lead nurture campaigns
Optimising your sales engagement
Exercise #8 – Complete your content creation grid
Chapter 9 – STEPS – Principle 4 – Promoters
Delighted customers naturally turn into promoters of your business
Engage regularly with your clients and customers
Survey your customers to constantly improve what you do
Create products for your customers
Ensure every happy customer leaves a review for you
Make your clients the stars by producing case studies on their success
Request testimonials from your customers
Ask your customers for referrals
Exercise #9 – Call 5 of your customers in the next week
Chapter 10 – STEPS – Principle 5 – Systems
Build a connected single source of truth at the heart of your business
Your CRM is your single source of truth
Build and develop a modern growth driven website
Give your sales team the tools to close deals and drive revenue
Delighting your customers with remarkable delivery
Constant improvement and evolution through service and support
Finance – Cloud based accounting software
Exercise #10 – Set up your CRM
Chapter 11 – Metrics That Matter
The power of digital is that you can measure everything
Growth metrics and revenue goals
Marketing metrics
Sales metrics
Service metrics
Exercise #11 – Set up 5 growth dashboards and reports
Chapter 12 – Your Remarkable Seven Figure Roadmap & Tips For Success
Anyone can build a remarkable seven figure business
Your roadmap to £1m turnover and beyond
My top 5 tips for remarkable success
The secret weapons of depth, focus and accountability
Exercise #12 – Start your £1m roadmap today
Conclusion – There Has Never Been A Better Time To Build A £1m Business
Editions
FORMAT / ISBN / PUBLICATION DATE / RRP
Paperback / 9781788604291 / May 16, 2023 / £14.99
Ebook / 9781788604314 / March 13, 2023 / £7.99
Paperback and eBook Bundle / £16.99
Author
Richard Mawer
Richard Mawer is the founder and CEO of Ignite Growth, a business growth consultancy. He works exclusively with B2B clients who feel they are stuck around £350 – 500k and want to scale to £1m turnover and beyond. Over the past 30 years he has grown eight of his own businesses and helped hundreds of business owners to grow theirs, including one client who he worked with through to a £28m exit and another through to an £8m acquisition.
He is an expert in business strategy, process and systems and, over the past decade has developed the STEPS Growth Method to give business owners a step-by-step approach to growing a “remarkable” business that is resilient to fluctuations in the economy, attracts a constant stream of new clients and allows the owner to grow the business that they deserve, whether that be a £1m lifestyle business or an 8-figure performance business.
