Business Morphology

Standing still in today’s business environment is not an option if you are to survive and thrive. But navigating your way through change can be complex, challenging and daunting. Business Morphology is here to help break down this complexity.

No matter what sector you’re in or what challenges your organization is facing, there are five fundamental levers that you can apply to effect real change.

This book explores each of those five levers through a Morphology Map – an easy-to-use visual tool to help guide your thinking and prioritisation, and create a plan of action to help ensure you reach your outcomes. As an added bonus, there is also a Morphology Map to help you maximise your own personal impact too.

Julie Nerney, MBA, CDir, FloD has been a serial entrepreneur, and is now a business transformation expert, spanning private, public and not-for-profit sectors. Geoff Robins BSc, PhD has led a number of major transformation programmes in the private and public sectors and is now a strategic advisor and Non-Executive Director.

Standing still in today’s business environment is not an option if you are to survive and thrive. But navigating your way through change can be complex, challenging and daunting. Business Morphology is here to help break down this complexity.

No matter what sector you’re in or what challenges your organization is facing, there are five fundamental levers that you can apply to effect real change.

This book explores each of those five levers through a Morphology Map – an easy-to-use visual tool to help guide your thinking and prioritisation, and create a plan of action to help ensure you reach your outcomes. As an added bonus, there is also a Morphology Map to help you maximise your own personal impact too.

Julie Nerney, MBA, CDir, FloD has been a serial entrepreneur, and is now a business transformation expert, spanning private, public and not-for-profit sectors. Geoff Robins BSc, PhD has led a number of major transformation programmes in the private and public sectors and is now a strategic advisor and Non-Executive Director.

Foreword by Tim Morris, Emeritus Professor of Oxford University Said Business School

1. The Morphology Maps – How to Survive and Thrive An overview of the five fundamental choices available to any business which frames the rest of the content. An explanation of our approach to creating the Morphology Map framework and how to use them to best effect.

2. Operating Model Modification Deployed to survive or thrive, this choice will increase efficiency, optimise the size and/or shape of your business, strengthen internal clarity and lead to increased profit.

3. Product or Service Diversification Taking new products or services to market may grow your existing market share, create opportunities in new markets, support the retention of customers and future proof your business.

4. Mergers and Acquisitions Changing the size and shape of your organisation through mergers and acquisitions is a strategic choice that can increase your market share, help you enter new markets quickly and increase your resilience.

5. People A compelling employee value proposition which supports motivation of the workforce, attraction and retention of talent, generates goodwill, enhances the brand, drives the required culture and leads to increased competitiveness and profit.

6. Culture Accessing the single biggest accelerant for the performance of your business.

7. Maximising Your Personal Impact Supporting individuals to reflect and adapt how they operate, so they maximise their personal impact and contribution to organisational performance.

8. Bringing it all together

9. References

10. Acknowledgments

FORMAT / ISBN / PUBLICATION DATE / RRP

Paperback / 9781788604741 / October 24, 2023 / £19.99

Ebook / 9781788604765 / October 23, 2023 / £9.99

Julie Nerney

Julie Nerney, MBA, Chartered Director (CDir), Fellow of the Institute of Directors (FIoD)
Julie was a serial entrepreneur, starting, running and selling 14 business in the UK and overseas. She then had a successful interim career as a business transformation expert, spanning private, public and not for profit sectors. These ranged from complex change programmes through to whole organizational turnarounds and high profile projects, including a leadership role in the delivery of the transport operation for the London 2012 Olympic and Paralympic games. She has experience of every stage of the organizational life cycle from start up through to disposals and acquisitions, and has worked in dozens of Executive and CEO roles. Her transformation work is complemented by a varied portfolio of Chair and NED roles, she is a guest lecturer at Oxford Said Business School, public speaker and author. Whilst her experience has real breadth and depth, Julie is struck by the commonality across the hundreds of organizations she has worked with. Regardless of why there are there, how teams and leaders approach their work is a far bigger determinant than what they do. The what is important, but it is the how which is the game changer.

Geoff Robins

Geoff Robins, BSc, Ph.D
Geoff was educated at Liverpool University, where he studied Physics. After an early career working for the UK Government, Geoff turned to the private sector, operating and leading technical consulting organizations ranging from SMEs to a major portfolio within a UK Plc. Along the way Geoff was involved in the acquisition and sale of a range of different organisations including two management buy outs. Latterly Geoff was the Transformation Director for two major Government organizations, both of which employed thousands of staff throughout the UK and overseas. He is now a strategic advisor and Non-Executive Director to a number organizations in sectors that are high growth and fast moving

Away from work Geoff has a passion for sport and has been responsible for the management and growth in the participation and engagement of volunteers to achieve exceptional outcomes through collective endeavours. This experience has been invaluable in his working life in terms of getting buy-in and motivating people to go the extra mile.