How to Get to Know your Customer
Katie Tucker
Description
If you run a small business, you probably wish you had access to the sophisticated market research techniques that big businesses have at their disposal. Imagine being able to really understand your customers!
Well, now you can. Katie Tucker reveals 10 simple road-tested tools and techniques that big businesses use and which YOU can use immediately to transform your market knowledge, in just 6 minutes!
Katie Tucker is an inspirational product leader with over 12 years’ corporate experience leading teams and delivering stand-out products and services. She’s the founder of Product Jungle, helping small businesses understand customers better. She is also a writer, speaker and author of the Jungle Juice newsletter.
Reviews
A must-read for anyone looking to build a customer-centric business. It’s packed with practical tools, insightful advice, and inspiring stories that will leave you feeling empowered and ready to take your customer understanding to the next level.-NetGalley
Quick and practical read with plenty of useful tips for small business owners wanting to know a bit more about marketing. – NetGalley
A fantastic book that I thoroughly recommend… I enjoy(ed) the different theories and ideas at play and how they were all thoroughly explained. – NetGalley
Contents
- Cover
- Title
- Copyright
- Contents
- Series introduction
- Introduction
- Day 1. Kill your assumptions
- Day 2. Get curious
- Day 3. Find your customers
- Day 4. Understand your customers
- Day 5. Ask your customers
- Day 6. Make it make sense
- Day 7. Become a digital spy
- Day 8. Stop sending shitty surveys
- Day 9. Test your ideas
- Day 10. Turn insights into action
- Conclusion
- Endnotes
- Enjoyed this? Then you’ll love…
- Other 6-Minute Smarts titles
Editions
FORMAT / ISBN / PUBLICATION DATE / RRP
Paperback / 9781788607568 / April 8, 2025 / £9.99
Ebook / 9781788607575 / April 7, 2025 / £4.99
Paperback and eBook Bundle / £11.24
Authors
Katie Tucker
Katie Tucker is an inspirational product leader with over 12 years’ experience in leading teams and delivering stand-out products and services.
She started her career in the fast-paced world of commodity markets, working her way up from business reporter to managing editor before moving into more strategic roles. She worked for a successful FTSE 100 company for over ten years, inspiring teams, setting product strategies and delivering transformational products with a clear focus on user needs.
In 2020 she founded Product Jungle to demystify big business customer research practices for small businesses.
Katie has written and spoken on topics including business, family, travel and education appearing in The Times, The Independent, Motherdom, Courier, Living France, Smallbusiness.co.uk, BBC Radio (You and Yours) and TV (Working Lunch), Manchester Evening News and more.
Katie is also the pen behind the popular newsletter Jungle Juice. She loves swimming, travel and oat lattes. She lives in London with her French partner, two kids and their dog Thunder.
