Attention!

***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE***
Attention! is a practical guide for reclaiming the power of our time and attention.
In a world of endless distraction, we have given away two of our most valuable assets: time and attention.
Technology has given us the incredible gift of access to an ever-increasing amount of information and has opened the door to a vast array of choices and opportunities.
However, having more options doesn’t correlate to an increase in our success. Research shows that having more to choose from causes anxiety and decreases our likelihood of taking action. We have become paralyzed and polarized, reacting instead of acting and ceding control of our decisions to a continuous onslaught of information, marketing, and interruption.
We live in an age where we struggle to decide which information is real or fake. We find it challenging to make even the most straightforward decisions for our happiness and success in our lives and business.
This book will help you reframe your relationship with the demands on your time, overcome decision fatigue, and understand the value of creating space.
Rob Hatch sets out a powerful framework and flexible approach that gives you the space to focus your attention on what is important, the power to make decisions aligned with your goals, and the ability to take action with confidence.

And yet, another book about not being distracted so you can focus (which, really, is just a distraction!).
It’s a good book though. If you need some motivation, if you feel overwhelmed, it’s an easy read with some good to great tips.

NetGalley

Right book at the right time as far as I am concerned. I started this book with an intention to understand how to live a balanced human life in Today’s seemingly never ending age of information overload. And yet I ended up with more than I set out for – I got some pragmatic and valuable tips on how to discipline myself to achieve my daily personal & professional goals without getting distracted. I have already put the planning and review techniques in play as I write this review. I urge others to give it a go Persevere with the Rob’s methods and I am sure you will start to feel the difference. I have a feeling I will see the difference.

NetGalley

We live in the world full of distractions and things, circumstances and business that demand our attention. How can we focus to make correct and weighted desicions? This book provides some tips.

NetGalley

A good book for anyone who has not read anything on this subject before. It is well written and easy to read and digest…

NetGalley

Some interesting ideas which I am trying out. Thank you Rob for writing this. Lots of acronyms make it hard to keep up with at times, but overall a quick and interesting read.

NetGalley

“Thank you, Rob. This book is going to stay on my desk AND I got a copy for my iPad. I plan on revisiting it regularly. It will be like having my own business and life coach in my pocket!”

amazon.co.uk

I have some really cool friends. Some are experts who write great books. This is one of those friends, experts and books. In his new book, “Attention!: The power of simple decisions in a distracted world,” Rob Hatch reminds all of us just how important time and attention are in today’s world. He sets out a powerful framework and flexible approach that gives you the space to focus your attention on what is important, the power to make decisions aligned with your goals, and the ability to take action with confidence. Get Rob’s book today!

amazon.co.uk

I didn’t expect that this book would really apply to me. Its purpose is to help folks with real jobs and kids and family obligations to manage their work in a world full of distractions. I’m a writer with grown kids and no boss or employees so I didn’t figure I need all that much help managing by work. But I was wrong. I found at least half-dozen ideas I could use to much more effectively manage my work day. I suspect people with real jobs will find it invaluable, especially in today’s lockdown work-from-home environment. It’s concise, practical and a very well-written. A great value. Highly recommended.

Amazon.com

A healthy reminder of what most of us know we should be doing in the first place.

Amazon

I began applying concepts from Attention! today and had one of my most productive days in months. Wow – it is going to take some practice to break and build some of these habits but you have provided the road map to get it done. I have been a bit lost recently with my work- thanks for providing me the navigation to get back on track.

Amazon

Rob Hatch is great at spelling out why and how to keep yourself focused on what is important to you. He teaches how to “put success in your way” to accomplish what is really important to you. I highly recommend Attention! if you want to take control of your days and put your energy into your priorities, not everyone else’s.

Amazon

A brilliant author!

Amazon

Rob completely nails it when it comes to the study of Attention. Lots of valuable nuggets of wisdom falling out of these pages 🙂

Amazon

Good book, simple read but very relatable.

Amazon

I’ve followed Rob for more than a few years now, and his book does a great job distilling the info he’s shared in his emails and webinars. He lays out some simple steps for keeping on track with anything you want to accomplish. He writes with a clear voice that is engaging as well as instructive. Thanks, Rob!

Amazon

This was a great read filled with useful information on being more organized, putting success in your way, and being less distracted by all of our devices. This book should be required reading by all freshmen in high school and reread often to keep on track of your life. Rob Hatch has a way of teaching and providing information that is enjoyable and easy to relate to. Many times i felt that he wrote the book just for me! Attention! grabs your attention and keeps it throughout the book. Pick up a copy now and i hear its coming out on audiobook read by the author soon.

Amazon

Rob Hatch has created something new in a crowded field: a flexible method that reframes how we can do our best work better. Because he built these frameworks for himself and his own struggles, they’re simple and practical. Because he’s been teaching them to hundreds of people, you know they work. I use these methods myself and with my team. It gives us the flexibility to be freely creative in our creative work and solidly productive in our structured work.

Becky McCray, beckymccray.com

With Attention!, Rob Hatch offers an inspiring and practical guide that can support us all with

putting greater success in our way. So many of us currently find ourselves living in a constant

state of information overload and distraction that hinders our ability to focus on the things that

matter most. The cutting-edge tools and frameworks included in this book help transform

anxiety, overwhelm, and decision fatigue into new empowered habits that can lead to confident intentional action towards more meaningful success. This book should be considered essential reading if you are seeking to more effectively leverage your time, energy, and effort for the most impactful outcomes in these rapidly changing times.

Aime Miyamoto, Business Alignment Consultant

Rob has been telling me these ideas for more than a decade. As he’s learned the concepts and tested them, he’s taught them. More significantly, he’s lived them. I’ve eaten his breakfast sandwiches when visiting his family. I’ve listened to the conversations with his family and seen the growth across time. I’ve watched his example and been shaped. I’m grateful that this approach to attentiveness is now available to people beyond Rob’s friends and clients. I can testify that it’s grounded in a deep caring for the people around him.

Jon Swanson

ATTENTION! is a spiritual call to intentionality and a neurological commitment to a practical minimalism. From opening premise to page layout, Rob Hatch’s examples of personal pain points stoke the embers of curiosity and self-examination while each page turned promises to bring the reader to the Zen-like conclusion that less is more.
Robbie Grayson

About the author …………………………………………………………….. ix Foreword by Robert Brooks, PhD ……………………………………… xi Introduction …………………………………………………………………. xvii Part one: The state of things …………………………………………1 Chapter 1: The problem: our distracted world …………………….3 Chapter 2: This isn’t working: we weren’t prepared for this …… 23 Part two: The power of simple decisions ………………………45 Chapter 3: Put success in your way ………………………………….. 47 Chapter 4: You are the architect of your system ……………….. 79 Part three: Systems that serve …………………………………..125 Chapter 5: Small – Big – Small ………………………………………. 127 Chapter 6: The value of emotional decisions ………………….. 175 Chapter 7: Decide before you have to …………………………….. 201 Chapter 8: One number …………………………………………………. 229 Conclusion: what does that look like? ……………………………… 237 What’s next?…………………………………………………………………. 257

FORMAT / ISBN / PUBLICATION DATE / RRP

Paperback / 9781788601450 / October 6, 2020 / £12.99

Ebook / 9781788601443 / October 6, 2020 / £7.99

Paperback and eBook Bundle / £14.99

Rob Hatch

Rob Hatch is an author and sought-after coach for business owners and executives. He brings a unique blend of knowledge and background in Human Development and experience as a successful business leader and coach.
He has written a weekly newsletter for over a decade, read by tens of thousands of individuals worldwide.
As a coach, Rob works primarily with business leaders and teams, guiding them through critical transitions in their organization.
He’s the best-selling author of “Attention! The power of simple decisions in a distracted world,” which was named a 2021 Business Book of the Year Short-List Finalist.