‘I highly recommend the book to C-level sponsors of CX or leaders of a CX team!’
Todd Unger’s book, The 10-Second Customer Journey was reviewed by Matthew Egol of Journey Spark Consulting.
Aligning marketing, product, commerce, and service to drive better outcomes through CX
Customer experience (CX) is a team sport, enabled by a culture of collaboration to achieve your desired business outcomes. In many organizations, CX leaders report to the Chief Marketing Officer, but need to collaborate with others in sales, operations, IT, finance, HR and other functions.