Catherine Erdly in Forbes

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‘In the year ahead, small businesses must not only examine their sustainability and reaffirm their commitment to it, but ensure they communicate these real actions to their customers, too. Businesses should also embrace the power of AI, and where invaluable time can be saved by these tools – but also while remembering the human communication which small businesses can boast.’

Catherine Erdly, author of Tame Your Tiger, wrote the article ‘Four Major Trends That Will Shape Retail In 2024’ for Forbes.

Four Major Trends That Will Shape Retail In 2024

Understanding them – and by extension, how your customers are behaving in 2024 – will be essential to your business over the next year.