‘When it comes to customer understanding, so much can be done in-house. But there are times when seeking out specialist help is the right thing to so. ‘
Katie Tucker, author of Do Penguins Eat Peaches is featured in Creative Brief where she discussed whether market research is the final frontier for smaller brands.
BITE Guest Trend | Is market research the final frontier for smaller brands? | Creativebrief
Katie Tucker, Author of Do Penguins Eat Peaches? And other unexpected ways to discover what your customers want, on the importance of market research.