Lucy Werner in Forbes

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‘If you’re going to prompt ChatGPT to write your content and advise your next step, incorporate your company goals into the training. After you have its suggestions, get a second opinion from colleagues, clients and friends, ensuring that where and with whom you align yourself fits with where you see your business heading.’

Lucy Werner, author of Hype Yourself and (with Hadrien Chatelet) Brand Yourself, is featured in Forbes where Jodie Cook explores five ways ChatGPT is harming your brand and what to do about it.

5 Ways ChatGPT Is Harming Your Brand (And What To Do About It)

Used in the wrong way, ChatGPT will harm your brand. Avoid the 5 pitfalls so your business doesn’t suffer.