‘As described in my book, Future-Fit Innovation, creativity is not a sudden flash of inspiration but the ability to make new and meaningful connections between existing pieces of knowledge.’
Barbara Salopek, author of Future-Fit Innovation, was featured in Business Impact Magazine “DEMYSTIFYING THE CREATIVE PROCESS”. The enduring myth that education kills creativity is based on a simplified view of how creative thinking works, argues BI Norwegian Business School lecturer Barbara Salopek. Here, she highlights how schools can address the real issue of students losing cognitive flexibility as they become adept at using knowledge in predefined ways.
BGA’s Business Impact magazine: Issue 1, 2026 | Volume 29
Business Impact covers the big challenges facing global management education as the world asks more of its future business leaders.