‘Memory is not a assive recording device; it is selective, reconstructive and deeply influenced by relevance, emotion and meaning – that’s why storytelling is such a valuable learning technique,’
Dr David Oxley, author with Dr Helmut Schuster, of A Groundhog Career and Artificial Death of a Career, is featured in Business Impact Magazine.
BGA’s Business Impact magazine: Issue 1, 2026 | Volume 29
WINNING WORDS: THE POWER OF STORYTELLING Memory is not a passive recording device; it is selective, reconstructive and deeply influenced by relevance, emotion a