Market-Led Growth
A new operating system for business in the age of AI
Felix Danczak
Description
The companies that win with AI won’t be the ones that adopt it. They’ll be the ones that rebuild around it.
Your old growth playbook is breaking down. AI is collapsing moats, compressing product cycles, and reshaping how customers buy. Meanwhile, your teams are still executing strategies built for a slower, more stable world. Market-Led Growth shows you how to rebuild—fast.
This is not a book of tactics. It’s a blueprint for transforming how your company senses shifts in demand, adapts GTM in real time, and scales with the market—not against it. You’ll learn how to decentralize decision-making, embed AI into execution, and move capital, people, and priorities at the speed of market signal. If you’re serious about building a company that thrives in the AI era—not just survives it—this is your operating manual.
Endorsements
‘This is the most urgent and relevant book I have read in years.’
Suzie Buckeridge, CEO of Talktalk
‘A must-read for anyone serious about building businesses that can thrive in the age of AI.’ Dominic Cameron, ex-CTO PhotoBox
Contents
Introduction
Part 1: Where We Are, Why We’re Here, And Where We’re Going
Chapter 1: A New Game Has Begun
Chapter 2: The Broken Playbooks
Chapter 3: The Market-Led Growth Operating System
Part 2: Inside the MLG Model
Chapter 4: Shared Market Intelligence
Chapter 5: Decentralized Market Pods
Chapter 6: Adaptive GTM Execution
Chapter 7: Leadership as Velocity
Chapter 8: The Metrics That Matter in MLG
Chapter 9: Adaptive Capital & Planning
Chapter 10: AI-Native Execution
Part 3: Implementing Market-Led Growth
Chapter 11: Building Your First Perpetual PMF Loop
Chapter 12: Fractal Growth: Scaling an MLG Business
Chapter 13: Beyond Implementation – Risks, Realities and Futures of Growth
Afterword: A Letter to You, Dear Reader
Editions
FORMAT / ISBN / PUBLICATION DATE / RRP
Paperback / 9781788609159 / January 13, 2026 / £14.99
Hardback / 9781788609142 / January 13, 2026 / £24.99
Ebook / 9781788609166 / November 18, 2025 / £9.99
Paperback and eBook Bundle / £17.49
Authors
Felix Danczak
Felix Danczak is an experienced SaaS executive and go-to-market strategist with over a decade of leadership across startups and public companies. He has scaled and run teams from 20 to 120+, with experience spanning marketing, product, customer success, and operational leadership, giving him a systems-level perspective on how companies grow—or stall. Felix writes on AI, GTM transformation, and strategic agility. He lives in London.
