Gethin Roberts

Gethin Roberts has over 15 years’ experience of developing new products in the medical, industrial, and consumer sectors. He started his career as an in-house design engineer, which gave him hands-on experience of designing products for manufacture. It also meant that he was involved in the various commercial aspects of developing new products.
He’s now Managing Director of ITERATE, a dynamic product design consultancy that blends creative and technical expertise to develop products from concepts all the way through to production. Gethin’s masters degree in Rapid Product Development taught him that many businesses are slow to respond to market demands; this led him to develop the Rapid Development Pathway for his business, which focuses on removing the barriers that stop new products getting to market.
As a design advisor to the Welsh Government’s SMART Productivity and Design Programme, Gethin has gained huge insights into an array of product sectors. From multi-million pound companies in the aerospace and medical industries, to small technology start-ups, he’s seen it all. He’s also lectured at the University of the West of England, supporting its product design faculty and helping students with design submissions to the annual Royal Society of Arts competition.
When not working with clients to help them develop plans for their product developments, poring over CAD drawings, or presenting his consultancy’s latest 3D printed prototypes, Gethin enjoys spending time with his wife and two daughters.
You can discover more about ITERATE at

Books by Gethin Roberts

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