Her key areas of expertise are communications and personal coaching for charity and NGO leaders. She has pioneered writing high impact fundraising cases using psychological insights for a number of leading charities in the environmental, child protection and healthcare areas. These cases have transformed the impact of charity communications for major donors. Among the charities she has helped are NSPCC, WWF, Save the Children, UNICEF International and the Alzheimer’s Society.
She co-authored Breakthrough Thinking for Non-Profit Organisations with Bernard Ross which won the Terry McAdam Award for Best Non Profit Book in the USA 2004 – the only time Europeans have won this award. Also with Bernard Ross she has co-authored a number of books most recently The Strategy Workout, part of the prestigious Business Gym Series published by Pearson, 2016.
Prior to setting up =mc she was an award-winning video producer and director winning ‘Best Community Video’ award twice in the UK for multi-media work on sexism and volunteering.