Bernard Ross is a co-director of =mc consulting, www.managementcentre.co.uk, a management consultancy working worldwide for ethical organisations. He co-authored Breakthrough Thinking for Non-Profit Organisations with Clare Segal which received the Terry McAdam Award for Best Non-Profit Book in the USA 2004. The Influential Fundraiser was nominated as one of the top 5 ‘must read’ non-profit books in the New York Times online in 2009. Most recently Global Fundraising, edited with Penny Cagney, won the Skystone Prize for Research and was published in China in 2018 by Shanghai University Press. Strategy was published by the Financial Times/Pearson in January 2016. With Omar Mahmoud, Head of Global Knowledge at UNICEF International he wrote Change for Good- behavioural economics for a better world, published by semioscreation/=mc in March 2018. With his talented colleagues at =mc he has created global strategies for the International Federation of Red Cross and Red Crescent Societies, WHO, Amnesty International, Medecins Sans Frontiers, and UNICEF international. As a fundraiser he’s raised money to refurbish France’s most famous monument, for a museum to house the world’s largest dinosaur in Argentina, and to save the last 800 great apes in Africa.