Humanizing B2B

If you want to move products, you need to move people. And if you want to move people, you need to move minds.

This is what modern B2B marketing is all about.

It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth.

There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant.

This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world.

PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling.

JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.

Lynne’s Laws of Leadership

Lynne’s Laws have been honed from personal experience of leading a pioneering small law firm.

Lynne Burdon shares stories from her own experience as founder and leader of two successful firms to illustrate the principles of leadership that are essential to create a successful business.

She reveals the practical steps to success: creating a great place to work which will attract and retain the best staff and thus deliver outstanding service to clients.

Work should be meaningful and fun: these principles will show you how to make this true for yourself and your organisation.

True Profit Business


We need to change the way we do business.

If you’ve decided to go it alone and grow your own business, you’re probably finding it tough to make things work.

The pace of life is getting faster, our benchmarks for success ever higher, and thousands of micro-business owners are facing entrepreneurial burnout, trying to cover up their stress and exhaustion with ‘love-my-life’ smiles and filtered images on social media.

It’s not just the cashflow that needs fixing: your mental health and well-being are at stake here.

If you are ready to make money, make an impact and thrive in the process, True Profit Business gives you a simpler, more connected path to business success:

· Clarity – understand what your bigger vision of success looks like and how business growth really works

· Structure – get clear on the five Growth Pillars to ensure sustainable growth

· Flow – discover when to Lean Back and when to Lean In to enable an effective energy flow between thinking, planning and taking action

· Process – discover which of the five True Profit Business Models will enable you to thrive.

True Profit Business not only helps you diagnose what’s going wrong for you, it focuses you on your bigger game and shows you the building blocks – the processes and people – you need to turn your expertise and talents into a purposeful, playful and profitable business.

Draw a Better Business

Draw a Better Business is an illustrated practical guide for freelancers and business people who want to tap into their innate creativity, learn to use visual skills and techniques and gain the business benefits. This book will help you plan, pitch, deliver and engage with real impact.
Filled with practical exercises, examples and insights across four key areas of your business – planning and problem solving, communicating, delivering workshops and meetings, and creating engaging content – this book will equip you with practical tools to help you strengthen your business, and stand out in a crowd. It gives you all the knowledge and the know how you need (even if you think you can’t draw) to start getting the benefits of working visually.
After 10 years of running her own business Graphic Change, working visually with companies such as TimeWarner, Google and the NHS, Cara Holland has a lot to say about the benefits of working visually. In this book she shares tips, tools and insights that will bring the power of working visually to your business.

Lessons Will Be Learned

The safeguarding and child protection challenges in education have never been more complex, nor the legal duties on schools and colleges more stringent. The criminal and sexual exploitation of children, FGM, radicalisation and online safety are sadly all now part of the remit, as are self-harm and mental health issues. And these safeguarding challenges are found not only in urban communities, but also in leafy suburbs and rural idylls throughout the UK. The responsibility on safeguarding leads in schools, colleges and multi-academy trusts is huge, and Covid-19 (and its inevitable after-effects) has only added to the complexity.
This book sets out how you can transform your safeguarding arrangements, with a strategic framework that will help you and your governing body or MAT board to develop and implement outstanding practice across your whole organisation. It is based on an 8-point strategic safeguarding model that will enable you to anticipate potential problems, deal with concerns more effectively, and build a robust safeguarding culture that is underpinned by a strong network of support, both internally and externally. Ultimately, this approach will support safeguarding leads in their vital role of protecting children; enable senior leaders, governors and trustees to provide appropriate leadership and support for safeguarding; help to improve the effectiveness of multi-agency working; and support educators in their vital work of preparing learners for life.

#Upcycle Your Job

Women make up the majority of university graduates. They enter the workplace in equal numbers with men. But many workplaces still operate with cultures developed over a century ago to reflect a predominantly male workforce and vastly differing social expectations. So all too often as women become parents they are forced to fix things in the only way they can – by downgrading their job expectations or dropping out of the corporate world.
Anna Meller believes it’s high time we #Upcycled our jobs and careers to fit today’s lifestyles and meet women’s changed expectations. Her PROPEL model offers ambitious working mothers new possibilities for progressing their corporate careers.
In this book, Anna leads you through an evidence-based six step process that supports you in finding the balance you need. Practical exercises enable you to craft a working arrangement that meets your employer’s expectations as well as your own aspirations, and to develop the key skills you need to maintain it.

Yoga for Happy Mums

Yoga for Happy Mums focuses on the real issues that mums of young children face: lack of sleep, low energy levels, stress, negative emotions (anxiety, guilt, depression, anger and irritability), fluctuating hormones, a weakened immune system, issues with body confidence and difficulties with addictions and relationships. Each chapter includes a discussion about how the particular issue applies to mums, a questionnaire so you can identify which are particularly relevant to you, some suggested points for reflection, guidance from the Kundalini Yoga tradition (including Top Tips such as dietary suggestions), a breathing practice, a physical Yoga set and a meditation.
The book is fully illustrated, with easy-to-understand instructions so that you can practise at home. You do not need any previous experience, or to be particularly flexible or physically fit in order to practise these sets.
Kundalini Yoga is a comprehensive form of Yoga that uses the breath, sound (mantra), postures and meditation. It is an ancient tradition which can empower you to meet the challenges of modern life with grace and equanimity. Unlike other forms of Yoga which were originally practiced in isolation, Kundalini Yoga has always been a householder’s yoga, designed for people with the commitments of family and work.

Thriving Abroad

Thriving Abroad supports one of life’s greatest challenges: international relocation. It guides and inspires employees and their partners who are relocating internationally for work through a three-part framework designed to create personal and professional success abroad.

Strip Naked and Re-dress with Happiness

Strip Naked & Re-Dress With Happiness is a handbook not only for surviving adversity, but for discovering how to thrive as a result. Maria Hocking’s own inspiring personal story is woven throughout the book, accompanied by ‘changing room tips’ – tools and techniques to help you understand your emotions and behaviours, and move through personal challenge. You’ll discover that ‘getting naked’ – losing what you used to take for granted – is an opportunity to let go of who you thought you were, and find out who you really are.

Enter the changing room to change your mind and your life. Maria is walking, talking, pen pushing proof that these tips work, because she used them to change her own life. Within every challenge lies a gift, just waiting to be discovered: this book will open your eyes to help you find it, and discover a higher level of happiness as a result.

The Runaway

‘Everyone knows dragons don’t exist…’ The arrival of bossy Aunt Angelica in Ollie and Alice’s woodland camp causes all sorts of problems. Finally Ollie can stand it no longer. To the horror of the dragon families, he disappears! There’s a real danger he will be discovered by Humans. Can he be found before it’s too late? Where is Des when he’s most needed? It’s Emily and Alice to the rescue! This is the fourth of the Dragon Tales Chronicles. Written by Judy Hayman and beautifully illustrated by Caroline Wolfe Murray, this enchanting series of tales about a Scottish Blue family of dragons living in the Highlands of Scotland, trying to avoid being discovered by Humans, is perfect for children aged 6 to 10.