Archives: Books

The HR Change Toolkit

It’s hard to make change happen in HR. If you’re a HR manager with good ideas on making things work better that’s frustrating enough, but for organisations that fail to respond to the way the world is changing the results could be fatal.

In this insightful, practical book the world’s top HR disruptor – Lucy Adams – explains why HR needs to change its approach if it’s to be successful in transforming its organisations. She also shares workable strategies for getting your own HR team ready, preparing the ground in your organisation, designing your change and implementing it effectively.

It’s up to you to lead the way – here’s what you need to make it happen.

How to be Happy at Work

Most people spend on average just 2 days per week doing what they think they’re supposed to be doing at work. Which means you’re almost certainly spending days each week wasting time: in meetings you shouldn’t be in, on some process that doesn’t work, battling your inbox. This isn’t what you hoped work would be when you started out. Are you condemned to a life of ongoing job misery and frustration? NO!

There are so many ways you can rebuild your career mojo. Michael Brown reveals 10 simple road-tested tools and techniques you can use immediately which will transform the way you feel about your job, in just 6 minutes!

How to Sell

Business Book Awards 2026 Shortlisted, Sales and Marketing category

The essential handbook for frontline salespeople who want to improve, and the sales managers and leaders who want to help them.

Selling is changing. As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable, insightful and productive becomes ever more important.

How to Sell focuses on conversational rather than consultative selling, recognizing a customer’s foundational values and emotional wants as well as their more pragmatic needs. It will help you build genuine human connection, deliver more positive buying experiences and have more effective sales conversations that deliver greater sales results.

Discover:

  • How you need to think – six fundamental sales mindsets;
  • What you need to know – five essential areas of sales knowledge;
  • What you need to do – seven steps for greater sales conversations.

Because if you don’t know how to sell the benefits of your product, service or idea through a short and simple conversation, then you don’t know how to sell at all.

How to Write a Self-Help Book

**Business Book Awards 2024 Finalist**

Write a self-help book that makes a difference

If you’re a coach, therapist, or trainer wanting to write a book that transforms your readers’ lives, you may feel unsure about what’s involved. How do you translate the words that come so effortlessly when you’re with a client into inspirational and convincing advice on the page? What’s the secret?

This is the book that guides you on your journey to becoming a successful self-help author. It gives you everything you need to write, publish, and promote a book that does justice to your ideas and expertise.

DEFINE YOUR BOOK

Understand what you want to achieve with your book, the exact topic
to write about, who your readers are, and what kind of self-help guide
it will be. So many authors miss this vital step.

OUTLINE YOUR BOOK

Discover easy and effective ways of structuring your content so that
it effortlessly takes your readers from problem to solution.

WRITE YOUR BOOK

Learn how to win over your readers’ hearts
and minds by writing clearly, persuasively, and authentically.

PUT YOUR BOOK OUT THERE

Uncover the mysteries of editing, publishing, and marketing your book so that it reaches a ready-made audience of willing readers.

GINNY CARTER is a bestselling ghostwriter of over 25 books, a book coach, and an award-winning author in her own right. Specialising in self-help guides, business books, and memoirs, she’s ghosted books on a wide variety of topics. Ginny is also the author of the award-winning Your Business, Your Book, which takes you through the key steps for planning, writing, and promoting a business book.

Learn more at www.marketingtwentyone.co.uk

How to Lead with Purpose

**Business Book Awards 2024 Finalist**

‘Want to avoid making leadership mistakes and make better decisions? Read this book.’ – James Timpson

No time for wishful thinking when you’re changing the world.

If you’re a leader who wants to get things done in a way that makes the world a better place, you need someone in your corner.

Liam Black has been supporting social entrepreneurs and purpose-driven leaders for decades, and he understands what it takes to do work that goes beyond the bottom line – and what it can take out of you, too.

In this no-bullshit, woo-woo-free book, he reveals how to align purpose and leadership, how to deal with uncertainty, imposter syndrome, anxiety and loneliness along the way, how to exercise authority (even in the face of endemic sexism), and when it’s right to walk away.

‘Liam’s the mentor you want on your side when things get tough.’ – Sue Campbell, FA Director of Women’s Football

‘This book (like his mentoring) will help you get through tough times with grace – a must read.’ – Juliet Scott-Croxford, President North America Brompton Bikes

Liam Black has founded and led a dozen organizations, invested millions in purpose-driven companies and is a mentor to start-up entrepreneurs and leaders in multinational corporations.

How to Connect for Better Communication

If you want to get things done, you need to be able to communicate effectively. And the most powerful way of communicating is through authentic connection. But finding that connection isn’t always easy, especially if we’re scared of being rejected, or lack confidence, or we’re worried about having a difficult conversation. Discover thoughtful, practical ways to become a better communicator, and find more meaningful relationships along the way – in just 6 minutes!

The HOW of High Performance

For years, leadership books have been fixated on WHY? This is no longer enough.

Whether you succeed or fail, thrive or burn out all comes down to HOW you lead when the pressure is on, HOW you manage your energy, and HOW you show up when the stakes are high.

When you reach senior level, you’re expected to have leadership nailed: clarity on your role, emotional regulation, sustainable drive and a leadership style you’ve actively future-proofed. In reality, you’re a work in progress. And you’re busier than ever: how do you even start to fill the gaps?

Sally Henderson, High-Stakes Leadership Mentor, guides you through The REAL Method, a toolkit created from 25 years of real-world research and used by C-suite executives to master how they lead.

Accelerate your growth, gain true clarity, greater inner confidence and set work-life boundaries that work. You’re a high performer, but even the best can get better.

Master your HOW.

Healing-Centred Transformation

Healing-Centred Design is a transformation framework, rooted in trauma-informed practice.

It blends systemic, creative and reflective approaches, helping future-makers to design lasting change.

You can,

  • Evolve difficult life experiences into powerful leadership qualities
  • Create replenishing work despite adversity
  • Make brilliant things happen

Social change designer Kerry Tottingham lives with chronic pain but hates the idea of a limited life. So, with her sister-led company A Brilliant Thing CIC, she created Healing-Centred Design and uses it everyday to dismantle inequality and channel positive power, enabling everyone to do brilliant things.

‘In a world that is increasingly individualistic it can be challenging to access a sense of safety and connection. This book creates a wonderfully accessible and reassuring framework that is truly inspiring, compassionate and much needed.’ – Dr Sula Windgassen PhD MSc, Health Psychologist and Director of Mind Body Blossom Clinical Health Psychology practice

Hope is a Strategy

Business Book Awards 2026 Shortlisted in Leadership category

There’s a global hope crisis. Here’s how to fix it.

Some people say that hope isn’t a strategy: Ian Pettigrew strongly believes that it is.

Hopelessness keeps people stuck where they are. Hope is a powerful motivator that helps you focus on what you want and do everything in your power to achieve it. It also helps you navigate the inevitable bumps in the road on the journey. Hope is active, and has nothing to do with naive optimism, wishful thinking or toxic positivity.

This book is for leaders who want to build hope in themselves, their teams, and their organizations, so that they can succeed whilst being happy, engaged, and resilient. Full of evidence-based approaches, interwoven with both extraordinary and everyday stories of hope, it explores what hope really is, and the damage caused by getting it wrong.

Hope changes lives: in this book Ian Pettigrew, strengths coach and one of HR’s most influential thinkers, provides a blueprint for leaders to discover it for themselves and to help others find it too.

The Guts to Grow

Turning your potential into meaningful progress in a world that wants everything: it takes guts.

The working world is changing every day and the demands on leaders, experienced and aspiring, can be confusing and sometimes extreme. You know you’re capable of more, but you also know there must be a better way than constantly teetering on the edge of burnout, or pretending to be something you’re not.

The Guts to Grow will help you discover more about yourself, what might be holding you back and what you’re uniquely capable of.

You’ll need to do some deep self-search, explore vulnerabilities and take risks. This book supports you to find that edge in a sustainable way, with practical advice backed up by real-life stories from inspirational leaders in business and professional sport and practical reflection tools in every chapter.

You’ll emerge eyes open and empowered, with a way of leading yourself and others that adapts but doesn’t compromise who you are, and which has the potential to renew your purpose and transform your performance.